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Bēhance

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It all took me 20 years to find myself. Arts and Music has been the soul within me as I grew up in the shadow of Art and Music. I like to live a simple life as I believe that keeping things simple and short is the best way to achieve anything. My interest towards design has grown since I was young and was fascinat… Read More
It all took me 20 years to find myself. Arts and Music has been the soul within me as I grew up in the shadow of Art and Music. I like to live a simple life as I believe that keeping things simple and short is the best way to achieve anything. My interest towards design has grown since I was young and was fascinated to see advertisements and the way a Band is built and evolves itself which gave me the urge of learning and doing so. I treat Brands the way I treat the people around me, like Humans, Brands need nourishment, care. love, affection. A brand is successful when associates itself fully with user which forms a formidable relationship which stands the test of time. I often spend my time studying life journey of all successful brands which helps me getting inspired to do the same. Read Less
  • Visualizer
    I Knowledge Factory — Pune, India
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Branding is more a strategic process for me as it evolves around a study of the product, its environment where it will be launched, and target audience. Branding is to see a bigger picture than merely being just a 'Logo'. It is a process where The brand Values develop a strong bond between the brand and its custom… Read More
Branding is more a strategic process for me as it evolves around a study of the product, its environment where it will be launched, and target audience. Branding is to see a bigger picture than merely being just a 'Logo'. It is a process where The brand Values develop a strong bond between the brand and its customers through which the customers associate themselves to the brand they love or are loyal towards it. In today's world, brands are emotionally been a part of everyone's life. It defines the lifestyle, the way of perception. Brands also inspire user's, communities, and a complete Nation. One of the prominent example is the Brand development for Bahamas. In short, the success is determined as the people speak the Brand Language, Its an integral part of their Life, It runs in their Blood.

In the past 2 years I have been into branding on a larger scale. Projects done to brand Pune as a Foodie's delight for www.tastykhana.com and Branding Mandu, a fort in Madhya Pradesh in India mainly to give a 'Voice' to showcase its rich glory.

I have also worked on small scale projects to set brand values by creating new visual Identities for Solsense1 in Pakistan, Shivolve, India, and Ethnique Furnitures in Pune. Read Less
Member Since: Jan 4, 2011