I am Rhys Duindam, a 24 year old Industrial Designer from New Zealand/Holland. In my spare time I enjoy golfing, skateboarding, filming and playing guitar. I am a proactive and enthusiastic interaction/industrial designer and I am always looking to learn and innovate.
My vision is to make people healthy and happy, by giving them the power to ‘magically/playfully’ control their environment. Using theatrics and storytelling from cinema, I turn ordinary concepts into extra-ordinary experiences.
My vision on designing for the future society involves making people more social and healthy by encouraging them to act playful. To help people fulfill all of their emotional and physiological needs, by having fun. Currently, global efforts are in place to meet the basic needs like food, water and shelter; but thi… Read More
My vision on designing for the future society involves making people more social and healthy by encouraging them to act playful. To help people fulfill all of their emotional and physiological needs, by having fun. Currently, global efforts are in place to meet the basic needs like food, water and shelter; but this is considered enough. I believe people should have the right, not the privilege, to fulfill all of their needs. For this reason I concentrate on helping people to achieve the higher level needs such as wellbeing, pride, friendship, fun, relaxation, physical/emotional health and happiness. But how do I achieve this fun, social and playful future? My belief is that play and magic complement each other, and their link is the tool to make this behavior change.
As a magician in my past, I have first-hand experience of the effect of magic on a group of people. They seem to lose inhibition and interact with random strangers excitedly. They smile, they touch, they share, and they have fun. This link between play and magic combines into a new reality, where you feel that you could have surreal and powerful control over your environment. My designs recreate this theatrical experience, so people can feel the same surreal power over their environment. I call this the ‘God Experience’.
The ‘God Experience’ is not only inspired by magic. It takes inspiration from all performance arts; cinema, storytelling, dance, music, and theatre. This is partly because of my own passion for cinema and storytelling, but also because the performing arts exist for the sole purpose of providing play and magic to a viewer’s life. Cinema can be dark & funny, sharp & insinuative, sarcastic & absurd, and silly & slapstick. Cinema is full of metaphors (e.g. A fade transition from a small sun, to a larger sun indicates time passing), it is consistent to the smallest details (e.g. the fashion of every person must match the time & place of the story) and is layered in multiple meanings/storylines (e.g. stories insinuate the twist subtly throughout the story). A great design, much like a great movie, has a complete story about why it exists.
When designing my healthy & social future, I like to take inspiration from the fun and slightly bizarre side of cinematic storytelling; e.g. my ‘Little Devil’ project indicates that it is worried about your stress by ‘hyperventilating’, in much the same way ‘Wall-e’ speaks through mechanical sounds. Because of this, ordinary designs with strong, functional reasons for existence (e.g. dealing with work stress), inherit rich and meaningful stories (e.g. Little Devil is worried and wants to help); and in turn become extraordinary experiences. And as with magic, I keep the user mesmerized by hiding the complex technology within an elegant, seemingly analogue, design. My designs must be innovative and obvious, as though they should have existed all along. It must fuse with the user’s life and environment organically, as though it is a part of their natural environment.
My designs need no explanation, only a curious mind. Read Less