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Bēhance

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When you work in a dynamic environment you learn everyday and are invariably exposed to all kinds of new and emerging technologies. You learn from your peers, from your team and even on your own.

Working in the digital space is something I had decided at the very beginning. I come to work each day with an intent … Read More
When you work in a dynamic environment you learn everyday and are invariably exposed to all kinds of new and emerging technologies. You learn from your peers, from your team and even on your own.

Working in the digital space is something I had decided at the very beginning. I come to work each day with an intent to work hard and craft original ideas that start off online or anywhere from where other mediums can align and pick them up and run.

At the core I am a digital and advertising writer but I am also a product of a multitude of occupational experiences. Over the years, I’ve also worked as a traditional advertising copywriter, documentary script writer, web content writer, Macintosh lab monitor, photo researcher, film crew member and production assistant.

I’m passionate about books, art, movies, music, photography, food, family, friends, motorcycles, cycling, digital cameras, applications, games, user interfaces and the latest and greatest innovations that help people initiate and sustain conversations.

I understand, plan, design, write, produce, build, manage, test, track, measure, influence, inspire and support ideas that make brands more lovable. Read Less
  • Head of Digital Content
    Fanatics — Mumbai, India
  • Group Head Creative
    BBDO Proximity India — Mumbai, India
  • Copy Supervisor
    OgilvyOne Worldwide — Mumbai, India
  • Senior Copywriter
    AgencyDigi — Mumbai, India
  • Online Writer / Editor / Producer
    Vibrant Gujarat — Ahmedabad, India
  • Copywriter
    Cheil Worldwide — New Delhi, India
  • Summer Intern.
    MRM Worldwide — Princeton, NJ, USA
  • Macintosh Lab Monitor
    Mercer County Community College. — NJ, USA
  • Writer, Jr. Production Assistant, Camera Crew.
    The Moving Pixels Company — Ahmedabad, India
View Full Resume →
- Plan, write, produce and influence cross-media ideas, solutions, conversations, stories, promos, stunts, innovations, experiences, platforms and products.

- Assist and perform every task associated with the creation of copy, content, including research, product descriptions and all proofreading tasks.

- Unde… Read More
- Plan, write, produce and influence cross-media ideas, solutions, conversations, stories, promos, stunts, innovations, experiences, platforms and products.

- Assist and perform every task associated with the creation of copy, content, including research, product descriptions and all proofreading tasks.

- Understand technology, people and participate in user experience research, personas, scenarios, concepts, wireframes, workflows, prototypes, etc.

- Stay up-to-date on all new media formats, trends, web technologies, ideologies in the digital space.

- Support managers in developing cost-effective content/production strategies and accurately set, manage and meet deadlines and budgets.

- Interfacing and working with art directors, clients, account managers, planners, designers, engineers and coders to write ideas for a digital world. Read Less
Three Bronzes - Goafest 2012.
Brand: Tata Tea.
Digital & Mobile Categories:
Brand Campaign Website.
Creative use of Social Media.
Online Integrated Campaign.

Commendable Prize - 4th All Gujarat Photo Contest 2011 by Manav Pratishthan.

Certificate of Excellence & Annual Finalist –PF Magazine, Best of College … Read More
Three Bronzes - Goafest 2012.
Brand: Tata Tea.
Digital & Mobile Categories:
Brand Campaign Website.
Creative use of Social Media.
Online Integrated Campaign.

Commendable Prize - 4th All Gujarat Photo Contest 2011 by Manav Pratishthan.

Certificate of Excellence & Annual Finalist –PF Magazine, Best of College Photography 2008.

Honorable Mention - Gallery, MCCC Photo Show, 2007.
My photographs received an award from the Director of the Photography Program at Columbia University, NYC.

Deans Honors List – MCCC, Spring 2007.

Deans Honors List – MCCC, Fall 2007.

Deans Honors List – MCCC, Spring 2008.

Certificate of Achievement – From the Board of Trustees, Mercer County Community College.

Certificate of Achievement – President, Graphic Design Club, MCCC.

Who’s Who among Students Award
Nominated by Mercer County Community College. Read Less
Member Since: Sep 11, 2012