Produced content for the 2018 Billboard Music Awards and Red Carpet show. Materials were distributed across Billboard's digital and social media channels, along with the award nominees' social channels. Content produced include nominee announcement graphics, unique performer photo treatments, multi-screen Times Square advertisement, interactive Instagram story pieces, animated GIFs, Snapchat filters, Facebook photo frames, lower thirds for livestreams, title/end cards, and stickers.

Plan and execute advertising campaigns for the company’s portfolio of five distinct brands; perform research on consumer market and competition for brand and product positioning; outline media buy schedules with brand managers.

Create materials for web, mobile, social media, print, retail display, and event exhibition.

Collaborate with the company’s international offices to establish consistent marketing materials and brand messaging practices.

Design and audit email blasts for business to business clients and consumers.

Direct product, lifestyle, and athlete photo and video shoots.

Implemented systems to manage brand events, employee travel, athlete race schedules, and improved internal document sharing.

Established asset management systems for archiving, distribution, rights management, sourcing, and auditing.

Managed priority client accounts in the apparel division.

Client specific duties involved project scheduling, detailed domestic and international shipping arrangements, print artwork evaluation and alteration based upon production capabilities, account balance review, and project research and development.

Performed applicant interviews and employee reviews; trained new employees; assisted in department wide technical graphics program training.

Aided in revisions to department workflow to reduce troubleshooting, increase productivity, expand production services and offer additional sales representative contact availability.

Evaluated new production capabilities; documented guidelines and production specifications for internal database use and sales staff reference.

Provided input and research for the development of an internal web-based invoicing and production management software; reviewed marketing copy; created instructional apparel product template series for internal and client use.

A job found me before graduation did.