- Conceptualized, led and executed the brand identity and design solutions for over a dozen local and international clients, ranging from start-ups to established companies looking to re-brand. Industries covered include F&B, construction, tech, hospitality, retail and automotive.
- Led and executed launch and tactical campaigns along with other branded material for multiple local high-end hotel and leading real-estate developers.
- Supervised and guided junior designers, part-timers and interns with regards to design, concept creation and technical skill development.
- Directed and coordinated with third-party freelancers and agencies to deliver timely, quality-driven results in accordance with our deliverables.
- Designed and executed internal print and digital templates and documents resulting in a more coherent and functional set of assets for the company to use.

- Designed and art-directed over 30 English / Arabic trade and children’s books, including various award-winning titles such as The Bamboo Stalk and Mah and Me.
- Supervised the production of all books (mono & colored), marketing materials and internal design needs (print & digital) to ensure timely, high-quality and cost-effective delivery.
- Initiated and managed the digitization of all print books into e-books, thus reaching a wider international audience through platforms such as Amazon
- Coordinated and art directed the outsourcing of design inputs – including
designers, photographers, calligraphers, illustrators and typesetters – to fit into production schedules and ensure timely delivery of projects.

- Implemented branding and marketing campaigns for events including the Ajyal Youth Film Festival (1st ed.), Doha Tribeca Film Festival (4th ed.) and the TEDx Summit, in collaboration with design consultancy firms such as Saffron, 2x4 and We Are Pi.
- Created marketing collaterals, bilingual publications and digital material for websites and social media platforms of above-mentioned events, as well as year-round screenings, workshops and special events.
- Oversaw the rebranding of the Doha Film Insititute, including the conception of a customized Arabic typeface, in collaboration with design consultancy firm Saffron.

- Designed marketing collaterals, bilingual publications and digital material for the website and social media of the Doha Tribeca Film Festival (3rd ed.). Work focused on formulation and implementation of festival branding and marketing campaign by 2x4 and photographer Brigitte Lacombe.
- Adapted existing event graphics to be on par with DFI’s guidelines for the Richard III play (Kevin Spacey play produced by Brooklyn Academy of Music and The Old Vic).

- Oversaw and managed the visual identity of five regional branches of Swiss hotel chain, Mövenpick Hotels & Resorts. Work focused on hotel advertising, marketing collaterals, publications, conceptualization and execution of restaurant branding.
- Worked on a variety of branding and publication projects for clients such as local restaurants, hotels and real estate companies.

A four year design program with areas of emphasis in Graphic and communication design, publications, typography, interactive and web design.