Key Clients: CommBankAustralia, DBS Bank, L'Oréal, Cathay Pacific,
Swire Properties, HongKongLand, Mandarin Oriental, Estée Lauder, NBA, FWD Insurance, Virgin Velocity

Helping our APAC & HK teams conceive and deliver Through-Channel-Strategies and engaging Customer Experiences for existing and new clients, with specific focus on developing engaging Loyalty & CRM propositions empowered by end to end digital solutions & comms.

Currently looking for opportunities to lead, inspire & make people smile, with a focus on all things digital

- My head is full of knowledge & ideas accumulated over 16 years in the field of Digital Communication, covering Design, Advertising, Marketing, CRM, Social Media & Digital Experience.

- My heart holds a passion to lead in the development of creative strategies and innovative ideation for digital experiences, having spent the last 89 years working as a Creative Director for world class organisations, handling local and regional teams of brilliant individuals.

Key Accounts: Dubai Islamic Bank, United Arab Bank, MMI, Abu Dhabi Airports, Philips
• I am currently freelancing with a number of small boutique agencies in Dubai, offering Creative Direction and Thought Leadership for digital experience solutions online, on mobile & on-the-ground.
• Current projects include Digital Product Strategy, UX & Design for retail banks, Social Media Campaigns for FMCG brands & Omni-Channel strategies across a variety of industry verticals.

• Since joining Infusion as their Creative Director in Dubai, I have led and grown the Digital Agency team & capabilities.
• Working in a consultancy role, proposing strategic & creative digital solutions on the ground & online for large financial and governmental institutions has given me invaluable experience to add to my existing strong skills in digital marketing & advertising. 


• Teaming up with Business Analysts and Solution Architects has opened my eyes to the complex world of enterprise solutions. From my observations, the best results are achieved when starting with an integrated approach involving Creative thinking, UX and CX consideration intertwined with Enterprise Architecture.
• Currently my role has given me opportunity to work on innovative digital experience projects with Dubai Airports, Dubai's Ministry of Public Works, Mashreq Bank, Al Rajhi Bank, Saudi Investment Bank and BUPA Arabia, NBK, Al Hilal Bank, SEHA & DMA.

Key Accounts: Al Hilal Bank, Subway Restaurants, Nivea and MasterCard

• Since May, I have taken on the challenge to build and grow MOMENTUM MENA, Dubai, from a small digital shop into a fully-fledged creative agency worthy of receiving praise for truly phygital output the network is known for.

• Currently I am hands-on with both Digital & Activational Concepting and Digital Strategy.

• I oversee a team of 8 on design & development work for websites, digital advertising & our growing offering in Social Media content, Creative Social CRM and Mobile Apps.

• Since joining I brought Social Community Management in-house and have taken on responsibility for a content writer and 2 SC-Managers. This has really helped synergy between our brands marketing campaigns and on-going social content. We’re also benefiting from social insights.

• Having recently been named AKI UAE group's agency for their brands Burger Fuel, Sample Central and Super Dry, we’re about to get busy with more social and on ground brand engagement as we head into 2013.

Key Accounts included, Nestle, LG Electronics, Zurich Insurance, Philips, Guinness
& P&G

• Joining OgilvyOne Indonesia, I was responsible for Creative Direction, Strategic Thinking and New Business Development.

• Internally I was in charge of the development of the creative department of OgilvyOne and responsible for digital integration between OOne, Oadvertising, OPR and OAction.

• We focused on Interactive Advertising, Digital Activation and Social CRM programs. Most of our 2012 projects and proposals increasingly involved real world and digital crossover from activation to engaging content and continued social CRM.

• In March 2012 I was very happy to lead the pitch and subsequently win Guinness’ Digital and Social business for the whole of Indonesia.

Key Responsibilities:
• Asked to start a new team, I recruited and led a creative team of six, in Beirut, to respond rapidly to new business opportunities across our regional network, ensuring appropriate digital communication and strategy is always present in our proposals.

• Working closely with regional Planning, Account and Creative teams I push for truly integrated creative strategies and concepts for all our major clients.

• I work hands-on with Creative Technologists and Digital Strategists to create ideas for clients that maximise the use of ever evolving Social Media & Mobile App developments.

• Whilst at JWT I recruited and oversaw 20 Digital Creatives across Dubai, Saudi, Egypt and Beirut. My role involved close coordination with HR, MDs and Traffic to set up day-to-day operations, develop training and assist career progression.

• My most recent projects have been focused on delivering strong ideas that generate conversation between brands and their customers.

• Completed WPP’s MAESTRO Management & Leadership training, (Egypt – Feb 2010)