Develop comprehensive branding guidelines for a global technology unit, ensuring cohesive and impactful brand representation.

• Offer expert consultation in editorial and design execution for leadership communications, integrated help systems, and corporate event branding.

• Lead in the creation of custom UX Research tools and processes, focusing on employee experience and insights, with an emphasis on feedback and key performance indicators.

As the Learning Experience Design Lead, I provide leadership in recruiting, hiring, training, and mentoring to over 30 worldwide learning experience design professionals within IBM's Education Envelopment (EdDev) division. I also provide educational, design, and development leadership of virtual and instructor-led training (ILT) courses within IBM's
Digital Strategy and iX design groups of Global Business Services.

• Appointed lead for worldwide learning experience design resources. Responsible for recruitment, mentoring, and management

• Responsible for design and development of virtual and ILT courses for senior management-level associates within the Digital Strategy group

• Learning experience design lead for on boarding and continuous professional training of user experience and visual designers within iX division

• Responsible for assessing and developing continual training for learning experience design resources

Design lead for agile development team tasked with creating native iOS apps that use IBM technology and services. MobileFirst for iOS is a partnership between IBM and Apple Computer to create outstanding enterprise apps that leverage both companies leadership in mobile devices and cloud computing. My role is to manage an agile development team that partners with clients and product owners in developing initial industry-specific apps that are used for market segment introduction.

• Design the user experience and interface feel of the app.

• Insure the implementation follows Apple’s Human Interface Guidelines (HIG).

• Manage design staff and coordinate with other design leads to keep abreast of latest trends, research, and technology.

• Partner with development and scrum management teams in planning and execution of agile development process, including scheduling, sprints, assessments, etc.

• Assist product owners and marketing teams with research, presentations, product education, presentations, proposals, etc.

UX design lead for agile development teams tasked with creating native and web apps that use IBM technology and services. My role was to provide UX/UI design expertise and facilitate IBM Design Thinking techniques for both internal and client product teams. Client
projects include Citigroup, Tiffany & Co., Hertz, Honda, Geico, Bosch, Allstate, and others.

• Responsible for providing user experience design leadership of enterprise applications

• Developed and assisted with design thinking workshops for internal teams and clients

• Provided UX design and usability assessment surveys of mobile apps

• Assisted product owners and marketing teams with research, design, video production, proposal decks, and new business pitches

Founded a creative app development company with a successful Kickstarter.com campaign. Developed the concept and interface design for our first product, LetterMpress: A Virtual Letterpress for the iPad, that garnered attention from TechCrunch, USAToday, Forbes, FastCo., MacWorld, MacUser, MacLife, and several blogs and publications worldwide. LetterMpress has been featured on iTunes worldwide with App of the Week (Germany, Austria, Switzerland), New and Noteworthy, What’s Hot, Staff Picks, and most recently in a Valentine’s Day promotion for the iPad Mini. Over the past year I have been leading the design of a new creative app for a broader market, creating other complementary products, as well as providing design and development consulting services. Other duties include creative direction and design of video trailers, training videos and marketing materials, business development, fund raising, and management of Web and social media outlets.

Provide strategic design consultation for higher-ed clients to help them with student recruiting, development, and alumni communications. Services include creative direction and design of communication materials such as web sites, school/institution identities, videos, event and lecture posters, newsletters, annual reports, and alumni/development mailers.

Was responsible for all creative and strategic development of marketing, advertising, web site, email marketing, events, conferences, publications, and public relations for Wolfram’s national and international markets for their software product, Mathematica. Managed five departments with a total of 34 people including 5 senior managers.

Design Director
Was responsible for management of a five-person design department. Oversaw development of both corporate and product identity, which included design and art direction of advertising,
product packaging, manuals, posters, brochures, direct mail, exhibits, signage, internal publications, forms, user interface of company’s software product, Mathematica, and all promotional materials for international conferences. Other responsibilities included vendor contact, estimating and overseeing budgets, hiring of outside creative talent, and on-press supervision.

Teaching Assistantship: four semesters experience in teaching graphic and industrial design majors. Received a publishing contract for interactive computer tutorials based on my thesis work, which used hypermedia to assist in teaching fundamentals of typography and graphic design.

Elected to Phi Kappa Phi Honor Society, 1988.