Showcase & Discover Creative Work

Hi I'm Mahmoud, I used to work as Creative Director (CD) within advertising agencies, my core strength is my conceptual visionary in the creation of media, advertising, graphics and branding, my experience roots were implemented long ago, almost 18 years of professional experience, out of the years I was using my talents to build or develop a career. years and years running up and down to sell for clients developing ideas and producing TV & radio production, press media campaigns, booking and developing customer loyalty programs, web-sites development & online campaigns; fully integrated direction for massive campaigns above-the-line, and creative media for the below-the-line campaigns & guerilla campaigns, and lately the social media and online advertising... Wow, when I replay my lifetime movie or flash back some scenes, the just memory exhausts me, uncountable hours, i'm sitting watching screens and analyzing visuals into numbers and develop expectations to find the magical mix of the success, after the publishing or the broadcasting... Glory and revenues for all Client organization and the agency including all the teams within. Or if it fails... shame on only me!
I have successfully delivered total media solutions of more than 8 international brands in 3 countries, 3 massive media campaigns and 2 guerilla ad campaigns, including
media productions of uncountable files and spots.
Well, now I'm more experienced, as well as I'm more strategic, after all that years I've learnt how to study the market and the organizational, customer or consumer behaviors, also I've learnt how to direct these behaviors and they don't conscious, just words, colors, pictures and shapes, in a frequent appearance to redirect the emotion of the mass. Read Less

I believe that advertising is;
The art of presentation, however every ad campaign has a concept of presenting a
product, service, organization or even a person to the mass with an idea makes it different and unique, to record to the memory of the customers or consumers, in order to recall it in the time of action.
The art of the 21st century, as it’s really activate the role of art in our daily life, as when we enjoy the outdoor media like a street furniture and decorative accessory. Kids & adults enjoying the TVCs, not only but TVCs makes cultures and habits, as we used to see people using the slogans and joke about it in their daily life.
A message to be delivered in the best way we can. Throughout our research and surveys we can really identify the best for our clients, to deliver his message and make the
benefits for the customers or the consumers by giving them the awareness about useful new stuff, and for the clients and his staff of employees and workers as we may developing their products, services, revenues, salaries, lifestyle or even cultures.
More and much more than we had seen on TVs, streets, magazines and newspapers, or even that we listen to on radios... Still, the best is yet to come.
As I strongly believe that...
The BEST is YET to come. Read Less