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Mo Saad

Brand Consultant

New York, NY, USA
619-808-6069
Design Thinker. Brand Enthusiast. Innovation Seeker. Dreamer. Adventurer. Listener. Trend Forecaster. Connector. Generator. Blogger. Thought Provoker. Social Media Addict. Believer in good and greatness... All in the hopes of inspiring worthier human experiences.
Experience
New York, NY, USA
Dec 2011Jun 2012
Draftfcb
Design Director | Branding
New York, NY, USA
Jan 2010Feb 2011
Senior Art Director
• Brand Launch: Herceptin (Genentech BioOncology) for Breast and Gastric Cancer
• Brand Launch: Quill (Angiotech Pharmaceuticals) tissue-closure device
• New Business: Concept development and pitches
• Managed and delegated to freelance and junior designers
Education
New York, NY, USA
Sep 2010Jul 2011
School of Visual Arts (SVA)
MPS, Branding
San Diego, CA, USA
20032006
The Art Institute of California - San Diego
BS, Graphic Design
Awards & Recognition
Mar 2011
FUSE University
Winner of FUSE University Identity Design Competition
2011
Contributing Writer
"Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands" by Debbie Millman
2006
Achievement in Audio/Visual
National Student Advertising Competition (AAF)
2006
First Place / Brand Identity
Annual AIGA San Diego Student Portfolio Review
2006
Best Graduating Portfolio
The Art Institute of California / Graduate Portfolio Show
2006
Award for Student Leadership
Presented by the Art Institute of California
2003
Short Film Student Choice Award
Presented by the UNESCO short film entry into “Lebanon: Of Heritage and Man”, a yearly short film student competition
2003
Community Service Award
Presented by International College for exceptional involvement in community service
2002
IC Spirit Award
Awarded by the Parents' Committee of International College for tolerance and understanding of differences, support of peers, involvement in student life and respect of school and community
Languages
 
English (Native), French (Conversational), Arabic (Native)
Skills
 
Brand strategy, design management, Visual Identity Design, art direction, Interactive art direction