ii5 is a tech-focused real estate platform for brokers & developers, powered by data. After having successfully built Hong Kong’s largest digital property agency, ii5's debut 1Group released in beta on October 15th. Within 24 hours of beta release, the product acquired 100,000 properties from over 35,000 real estate brokers. As of Jan 2016, ii5 raised $17M from 2 funding rounds and is India's largest broker community.

• Reduced production workflow up to 50% via design-engineering collaboration.
• Validated product assumptions via survey questions and shared data with stakeholders.
• Conducted workshops internally with real estate brokers to understand their major pain points, scope,
and their expectations.
• Gathered qualitative insights from existing real estate brokers via interviews & contextual inquiry.
• Wrote survey questions, user stories, scenarios, and rest of the UX documentations.
• Developed primary persona based on the research data captured from real estate brokers.
• Designed 200+ screens for Android app plus iterations.
• Conducted heuristics reviews on regular basis and improved the overall user experience.
• Developed user interface style guide kit for both website and mobile app.
• Developed paper sketches, wireframes, and user flows for the real estate mobile app.
• Worked on training material for ambassador’s with the help of city managers & brokers.
• Designed user flows for our ambassador’s tool called connect and worked along with UI Lead to finalize
all visual design screens and handed over to engineering team via Zeplin.
• Compared metrics and worked closely with CPO and product team to improve the experience based on a
list of priorities from users’ standpoint.
• Launched product campaigns by writing unique keywords and rationales via Facebook Ads & Google
AdWords.

Quikr is India’s leading cross-category classifieds platform that caters to over 30 million unique visitors every month. It connects buyers and sellers across 1000 cities and operates in 14 categories that include mobile phones, household goods, cars, real estate, jobs, services, and education. As of June 2015, Quikr raised $346M from 6 funding rounds.

One of the biggest challenges contributed while working with Silver Touch Technologies Limited - CMMi Level 5 Rated IT Company. Screen & hire young designers to build an agile mobile experience team having passion for user interface design, quick design iterations, design concept pitch to our global offshore clients based in UK, Sweden, USA, France & Australia.

› Discuss with client to understand his requirements
› Understand the user interface guidelines & principles majorly for iOS, Android, Blackberry smartphones
› Convert requirements into design brief
› Estimate & define the entire duration of the project with phases
› Brainstorm with the core team (mobile app engineers/business analysts/project managers/designers)
› Generate quick sketches, mood-boards, low fidelity design mockups with annotations
› Send weekly timesheet to offshore clients by keeping business development team in the loop
› Get inputs & feedback from business stakeholders via sharing a quick presentation
› Get the wireframes approved by client
› Create pixel perfect design template with variations and share them with visual design team
› Validate design assets, create reports with annotations & send to end client for changes
› Deliver final user interface assets to iOS/Android engineers to build rapid app prototypes for testing
› Guerrilla app testing with users at local coffee shops
› Get feedback from clients and make further rounds of iterations before testing
› Create and manage internal branding, marketing & promotional projects
› Conduct knowledge sharing session (30-45 mins) by inviting other departments

Worked with LUMIUM as Sr. Interface Designer and served multiple hands-on projects specifically into research, product design & strategy, prototyping, branding, web & user interface design. LUMIUM, a design firm has its offices in Palo Alto, California, and India.

› Work with a cross functional team on every stage of design and development
› Meet local clients and understand their requirements
› Create design brief from client requirements
› Analyze & define a tentative timeline for the project
› Assign design tasks to team members
› Work closely with user researchers and design VP to understand key user needs
› Design & deliver prototypes, mock-ups, guidelines and design specifications
› Work closely with developers to build test prototypes for web sites
› Send design presentation for each phase to client to get more feedback & directions
› Involve in focus group discussion
› Manage multiple projects simultaneously
› Work closely with production unit when it comes to print based projects

Led a team of 2 web designers, 4 graphic designers, and delivered 18+ websites, 20+ landing pages, 4+ mobile app design concepts for external clients including Vringo Studio, eMusic, CastleWave LLC, TLI during this period.

› Client Interaction
› Requirements gathering
› Visualize, idea, present, design mockups, iterate and deliver
› UI + SEO friendly websites
› Work closely with developers
› Design pitch for new clients
› Product presentations
› Internal branding projects
› Event graphics
› Corporate identity for various clients

Juriscape Legal Research Pvt. Ltd. is an employment service company offering industry-specific job boards, targeted mailing, student loans, resume creation, and career publications. Headquartered in Los Angeles, USA, and with operations in the UK and India, Juriscape oversees 15+ independent companies.

› Generate robust user interface design pitches
› Create various logos for multiple domains
› Work closely with copywriters to create ad campaigns
› Assign projects to junior graphic designers/illustrators & send over to clients after validation
› Generate report/time sheet and share with team members based in USA
› Come up with user interface guidelines & grid structures for newly launched websites
› Work closely with SEO, Tech, Content Strategy & Marketing team for new modules
› Design animated “Quick Tour” product module just to educate end users
› Create product landing pages for job sites
› Discuss with other designers/team members to come up with ideas for internal branding

Visual Communication, Graphic Design

1. Mobile User Experience Design
2. Human Computer Interaction
3. User Research - Methods & Best Practices
4. Gamification - Creating Addictive User Experience