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Bēhance

JShare
Creative Director, Producer & Film Photography Maniac
Mind the Mix
www.mindthemix.com
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Federico founded Mind the Mix in 2005 as Creative Strategist & Producer, serving companies and agencies in multiple disciplines. He is a true believer in total integration with digital as a core.

He gets passionate when clients stop ‘copying’ and start ‘setting standards’. Federico strongly believes that orga… Read More
Federico founded Mind the Mix in 2005 as Creative Strategist & Producer, serving companies and agencies in multiple disciplines. He is a true believer in total integration with digital as a core.

He gets passionate when clients stop ‘copying’ and start ‘setting standards’. Federico strongly believes that organizations require a new mindset of thinking, storytelling, exploration, digital and non-digital products at the same level.

Around 1999 and after two years at Saatchi & Saatchi as Director of Digital in Buenos Aires, Federico landed the digital and integrated services department in the Miami office to serve 14 countries in Latin America. He extremely enjoyed almost eight years as a head of creative and strategy, growing the business and working with a large number of the world's top brands.

On the pure digital side, Razorfish and Sapient Corporation provided all the fun and the right environment to explode and improve his technology and creativity approach to complex projects.

Passionate about integration, quality control freak with entrepreneurial DNA.

If you suffer from disruptive innovation, Federico will keep you there.

Brand Experience:
PlayStation, PromPeru, Cartoon Network, Coca Cola, Brother (printing), Hewlett Packard, Sony Electronics, Carnival Cruise Lines, Kodak, Toyota, P&G, Johnson & Johnson, Ameriprise, Citibank NA, Discovery Channel, Discovery Kids, National Geographic, NAVY, American Airlines, Oster, FoodSaver Mastercard, Editorial Televisa, Burt's Bees, Whirlpool, Budweiser, Zumba and Intcomex.

Skills
Ideation, Creative & Digital Strategy, Integrated Marketing, Creative Direction, Online Advertising, Interactive Marketing, Art Direction, Brand Development, Social Media, Graphic Design, Concept Development, User Experience, Photography, Copywriting, Interaction Design, Project Management, Product Development, Branding, User Interface Design, Video Production, Content Strategy & Development, P&L Management, Strategic Partnerships, Media Strategy, Research, Brand Innovation, RFI/RFP & Creative Pitching, Brand Guideline Development, Digital Production, Database Management. Read Less
Member Since: Jul 29, 2008