I am madly in love with great stories. They put color on our lives, touch our hearts and stimulates our minds. The thousands of year old rite of telling stories is living more vividly today than ever before. I believe that advertising, marketing, segmented approaches or whatever buzzword-thingamabob it is called, comes down to one thing: telling truly great stories.

As a born and raised digital native working and studying within the field of visual communications, I find it of utmost importance that any approach to the target audience is engaging, enlightening and exquisitely well told. Treating them like you would treat you best friend - with respect, loyalty and honesty.