• Heightened consumer awareness of Snapfactory’s services by delivering compelling visuals for photo shoots and video productions in collaboration with stylists, makeup artists, photographers, and producers.
• Increased client acquisition by developing consistent visual identities and communications for Snapfactory’s family of brands.
• Launched an additional revenue center for the studio through the creation of a digital publishing division.
• Elevated production values by creating storyboards and designing motion graphics and opening titles within budget.
• Conceived, designed, and produced print collateral and rich media content for in-house and client projects.
• Filmed and edited four weekly video productions and distributed them across multiple online channels.
• Managed content delivery system for series of weekly video productions, including metadata optimization and copywriting.

• Drove 11% YOY growth by developing and implementing successful marketing plans that included advertising, sales materials, brand building, communications, online programs, and customer relationship management for chain of specialty retail stores.
• Grew market share with the addition of six stores by providing marketing expertise, trend analysis, and design direction.
• Worked closely with key officers to conceive, design, and deliver effective print, outdoor and online advertising campaigns while
managing a $2 million budget. Analyzed efforts in order to refine and improve future marcom.
• Developed strategic in-store events that drove traffic, increased sales, and supported the company’s philanthropic efforts.
• Managed internal marketing team including media buyer, graphic designer, web developer, and social media specialist.

• Managed a team of creative professionals to develop and implement visual representations of Fascinations’ identity across all marcom.
• Worked closely with Marketing Director and Head of Purchasing to implement sales efforts and corresponding in-store visual merchandising.
• Conceived, designed, performed pre-flight and trafficked print and online advertising.
• Created digital media assets and contributed copy for Fascinations’ online properties, including its retail site, blogs and social networking entities.
• Developed, created and managed updates to company branding guidelines, media kit and public relations collateral.
• Organized in-store and off-site events and trade show efforts to support corporate communication and philanthropic efforts.
• Managed and styled photoshoots to acquire images for use in catalogs, print ads, and online product display.

Religious Studies, Psychology

Religious Studies, Psychology