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José Merla Laguna

+5215519030813
"An effective Design Direction melts the industry in an economic reality, considering the human factors, the production technology and the life cycle of the product to innovate and unify in a more sustainable way, the brand, the product, the packaging, the communication: electronic, printed and three-dimensional in order to create a new effervescent language that transmits itself into consumer communities"

Be realistic demand the impossible!

Merla Laguna



"Una efectiva dirección artística se fusiona con la realidad industrial integrando de forma económicamente viable, los factores humanos, tecnológicos y sostenibles para reinventar e unificar: la marca, el producto, el empaque, la comunicación electrónica, impresa y tridimensional en un lenguaje efervescente que se trasmite entre comunidades de consumo.”

Se realista y pide lo imposible!

Merla Laguna
Experience
Distrito Federal, Mexico
2012Present
Design Director
Clothing solutions for people with difficulty for dressing
Distrito Federal, Mexico
2012
Design Professorship
Inserción profesional, Diseño Industrial, Ciclo de Vida del Producto
Distrito Federal, Mexico
2012Present
Art Direction
Product Life Cycle Design
Consultancy Firm

Design Direction
Spain
20082009
Art Direction Consultancy
Fashion - Shoes

New Product + Brand + Communication
Design Direction Consultancy
Italy
20092010
Industrial Design Consultancy
Sun Awnings

Sun Awning Product Renovation
Industrial Design Consultancy
Italy
20072008
Graphic Design Consultancy
Odontotechnical Specialized Furniture

Corporate Communication
Graphic Design Consultancy
Italy
2006
Partner - Head Designer
Accountcy, legal, finance, marketing and industrial design services tailored to the clients needs.

Partner - Head Designer
Italy
2007
Product Design Consultancy
Coffe Machine Producers.

The new Coffe Machine
Product Design Consultancy
Mexico
20072010
Art Direction
Shoe makers - factory.

Design Direction of the brands: NÜsoul, Relif, Vidal.
Italy
2006
Bergamin & s.a.s.
Art Direction
Titanium lenses.
4 patents

Art Direction of the brand Kingsite
Japan
2005
Indutrial Design Consultancy
Towa Creative Design Firm based in Osaka

Indutrial Design consultancy - "The Kitchen of the Future"
Italy
20042011
Art Director
Multiroom and HI-FI Sound Systems

Art Director
coordination of the Brend + Product + Communication
Germany
2004
Allunorm
Indutrial Design
Office Furniture Systems and Interior Design

Industrial Design Consultancy
Mexico
19941999
Giulietta Art Glass de México
Team Coordinator
Satined glass factory specialized in customized designs and glass products.

Production, Design, Management, Marketing & Sales.
Education
Venice, Italy
2007
Short therm course
Marketing & Communication
The release of new products
Milan, Italy
20022005
Bachelor Specialization in Extreme Design
First thesis-project in collaboration:
“Everywhere Energy”

Politecnico di Milano - Facolta’ Del Design III
- Prof. Dott. Francesco Trabucco, INDACO
Milan, Italy

Universidad Nacional Autónoma de México
Centro de Investigaciones de Diseño Industrial
- Dr. Julio C. Margáin y Compeán, Chief Operational e-México
Mexico City
Mexico City, Mexico
20002005
Bachelor of Arts in Industrial Design
Centro de Investigaciones de Diseño Industrial
Mexico City
Awards
2006
Top Design
2006
Plus X Design Award
2006
Remarked Design
2012
remarked 2012 - México
Languages
 
Spanish (Native), English (Advanced), Italian (Fluent)
Skills
 
design direction, Life Cycle Design, industrial design, Branding, Marketing
Teaching Experience
2012
Professor
Universidad - Tecnológico de Monterrey
Inserción profesional, Diseño Industrial, Ciclo de Vida del Producto


2010
Workshop - From the emotion to royalties
Professor - Lecturer
Universidad - Tecnológico de Monterrey
Guadalajara - Mexico

2009
Emotional Design
Lecturer
ITESO - Universidad Jesuita Guadalajara
Guadalajara - Mexico

2008-09
The Multidisciplinarity of Design
Lecturer
Universidad - Tecnológico de Monterrey
Mexico City

2007
Workshop Trends - Fashion
Workshop Industrial Design
Professor
SUN YAT SEN - Lignan University College
Guanghzou, China.

2007
Italian Design
Lecturer
Italian Design Week - Italian Consulate
Guanghzou, China.

2006
Multicultural Design
Lecturer
Universitá di Trieste
Trieste - Italy