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I am an Industrial Designer, by 'Universidad Nacional Autónoma de México', with a specialization in Product Design for Extreme Environments from the 'Politecnico di Milano', with the thesis in collaboration (UNAM-POLIDESIGN), 'Everywhere Energy - Solar energy module'. Throughout my academic development I have participated in diverse design, marketing and management courses in France and Italy; I gave Design lectures in different universities in Mexico and Italy also a Seminary at the Lignan University in China, where I represented the Italian firm Corradini Advisors in the Italian Design week Guangzhou 2007 during the conference 'Design in Italy'

I have designed several products for international companies such as: 'Oh by Tutondo' (Acoustic speakers) for TUTONDO (Italy) - this design was remarked by 100% Design (London), Top Design Award (Milan), Plus X Award (Dusseldorf), and published by magazines around the world such as: Domus, Ottagono, Elle, GQ, Vogue,etc…; 'Office furniture' for Allunorm (Germany); 'The kitchen of the future' for Towa Creative (Japan); 'La Machina di Caffe' for La Scala (Italy); 'Acoustical Mechanical Awnings” for BAT (Italy). Also designed the 'Mexican wedding dress' selected by 'White magazine' to represent Mexico in the 'The Bride event - Fashion show Milano autunno - inverno 2008'.

I have conducted the Design Direction of companies such as: BERGAMIN & Sas (Lenses - Italy), TUTONDO (Communication Technology - Italy), NÜ SOUL by VIDAL (Shoes, Mexico), IQCLOTHES (Apparel, Mexico) and brands such as TO BE by Rebeca Sanver (Shoes, Spain).

Currently, I co-founded Cycle, a consultancy firm specialized in the Life Cycle Design of the products that provides integrated solutions to SMEs.

'I give a Design Direction to any type of industrial reality, analysing the target in the market, renewing or creating new Brands, Products and Communicating them to provide innovative design human centred solutions'
José Merla Read Less