• Digital Project Management: Create and maintain a variety of marketing projects such as website, brochures, videos, advertisements, direct mail/email campaigns, blogs, social media, and PR stories. Standardize a digital library of sales materials and presentation packages to ensure corporate branding guidelines are met.

• Creative Marketing Strategies: Stay on the cutting edge and have broad understanding of current market trend and technology. Partner with agencies to execute a variety of marketing strategies and campaigns, including go-to-market plans, tradeshows, email automation, and product launch events that generated quality leads and contributed to record-breaking sales of $100M (24% growth from the previous year) at Absolute Machine Tools in 2012.

• Cross-functional Communication: Develop and published product marketing content that aligned with business goals. Coordinate and supervised bilingual (Chinese and English) communication channels and the content of technical documents. Prepare monthly analytical marketing campaign reports to the CMO and developed strategic marketing plans.

• Designed party goods products, including gift bags, and wrapping paper.
• Monitored all products printing and finishes and ensured corporate branding guidelines were met at daily brand management meetings.

Enriching people's lives with the best technology on the earth.

Integrated Marketing Communication
Marketing Management
Brand Strategy
Business Writing
Public Relations
Market Research

Advertising Minor