Melissa Mora

Senior Graphic Design and Visual Merchandiser

Toronto, Ontario, Canada
I'm a graphic designer with Engineer DNA and love to create crafts with my hands.
I solve problems and present a visual communication solution in a way you're going to WOW.

I'm pretty good at illustrating isometric scenarios, designing editorial print collateral and presentations.
But also I've worn different hats, as marketing designs, motion graphics, web design, app design and video editing, working for government institutions, small business and agencies.

Specialties: isometric illustration, pitch deck presentation, infographics, editorial design, vector illustration, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Microsoft PowerPoint.

Work Experience

City Of Bogota

Graphic Designer

• Designed three innovative infographics by dissecting and abstracting complex information in order to simplify and make it digestible across all audiences.
• Designed visual presentations for important audiences as the Mayor of Bogota, Bogota Council and International Congress of Citizenship Service 2017-2019 through the analysis of the information, the type of audience and the graphic style required.
• Illustrated ten vector and flat style artworks per year for institutional and district communication strategies for social media platforms.
March 2017 - November 2019 Colombia

City Of Bogota - Planning Office

Graphic Designer

• Conceptualized 14 infographics for high distribution in the city in order to communicate and promote the POT (Land Use Plan) in which the main action was community involvement
• Developed branding image for the LGBTI Public Politics in Bogota achieving an improvement in the communication strategy through a simpler and cleaner design.
• Designed and illustrated a series of 10 infographics for high distribution in the city to explain to the citizens the City Development Plan in a creative and simple way
June 2012 - February 2017 Bogotá, Colombia

City Of Bogota

Graphic Designer

• Designed large city advertising campaign concepts and graphics as ‘Bogota´s birthday’ and the ‘Day without car’ 2012 by illustrating in vector style.
• Developed the graphic design concept for a Bogota weather crisis situation at the end of 2011 through infographic flyers and posters across the city in which explain specific actions citizens had to do.
July 2011 - June 2012 Bogotá, Colombia

Ministry Of Culture

Freelance graphic designer

- Conceptualized and designed visual ways to explain data (2020 management results) and information for social media, web and Word and PowerPoint (Microsoft Office) applications.
- Illustrated ecosystem scenario with vector elements in isometric view and according to brand strategy, guidelines and concept.
November 2020 - January 2021 Colombia

Seneca College

Coop placement

- Create InDesign templates to be filled out by students and later be included in Visual Merchandising Art program magazine.
- Ensure the magazine graphic unity and prepare files for printing and online publication.
March 2021 - May 2021 Toronto, Ontario, Canada

Kasian Architecture

Visual Communicator Specialist

August 2021 - Present Ontario, Canada

Education

Seneca College Of Applied Arts And Technology

Visual Merchandising Arts

Skills
Creating visual presentations
Display techniques
Photo styling
Drawing techniques (by hand and through software programs required to design merchandizing displays)
September 2019 - April 2021 Ontario, Canada

Universidad Jorge Tadeo Lozano

Advertising management specialist

June 2009 - June 2010 Bogotá, Colombia

Universidad Jorge Tadeo Lozano

Graphic Designer

Undergraduate
Professional in Graphic Design
January 2004 - July 2007 Colombia

Universidad Nacional De Colombia

Artistic ceramic, techniques and possibilities

March 2017 - June 2017 Bogotá, Colombia

University Of Michigan

Introduction to HTML5 / Introduction to CSS3

Introduction to HTML5 / Introduction to CSS3
June 2016 - July 2016 Bogotá, Colombia

Languages

English (Fluent),
Spanish (Native),

Awards

Seneca College

President's Honour List

2020

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Ceramic, Detail, Handpainted, Illustration, Infographics, Keen Attention To, Painting, Photography, Pottery, Problem Solver, Product Photography, Prop Making, Time Management, Vector Illustration , Visual And Creative, Visual Merchandising, Willingness To Learn,

MORA ROJA - PERSONAL PROJECT

Make and paint more than 300 ceramic and wood products for retail.
- Market products through social media platforms and attending public exhibitions for arts and crafts.
- Photograph, style and retouch product images for social media platforms.