As social media continues to evolve, strategies for advertising, marketing, and promotions have changed completely. Due to advances in technology, broadcast advertising no longer has the effects it used to. TiVo and DVR capabilities allow people to fast forward through commercials. A huge percentage of people now … Read More
As social media continues to evolve, strategies for advertising, marketing, and promotions have changed completely. Due to advances in technology, broadcast advertising no longer has the effects it used to. TiVo and DVR capabilities allow people to fast forward through commercials. A huge percentage of people now use satellite radio or internet radio services such as Pandora Radio that do not have radio ads. People get personalized news delivered straight to their inbox or RSS feeds decreasing the effect of newspaper ads.
While word-of-mouth advertising has always been the most effective, the growth of the internet has allowed information to be shared across the world at light speed and be heard by millions, making it the largest mass communication medium. Consumers have taken control.
SociaLight Management can help you stay on top of this new age in marketing and use social media to push you to the forefront of your industry!
MONITOR: The first step is to find out what people are saying about you and detailed stats on consumer trends. We perform an in-depth analysis for your brand, regular participation in your networks, and personal interactions with your community, we discover which social platforms will best connect you to your targeted audience and winning strategies to draw the most traffic to your message.
MARKET: As broadcast no longer has the effect on consumers as it used to, social media has had a huge impact on engaging prospective consumers, influencing people and gaining leverage in the market. In order to fully utilize the potential of this collaborative intelligence, strategic methods are necessary. SociaLight Management will help you engage your consumers through compelling content and conversations and build loyalty in your following by idtentifying and resolving key issues and maintaining your brand as a trusted source in your field.
MAGNIFY: While a consistent and trustworthy online presence will certainly increase traffic to your business, in order to fully optimize the the power of the social media empire, SociaLight Media will help you to reach out and shed light on your brand through specific, targeted channels not yet being utilized.
With the ease of shared information, people are talking more than ever, and our techniques enable you to make your message personal... to millions. Mitch Matthews, Head of Marketing for Microsoft, said, "The old model was 'informing, persuading, and reminding.' Thew new model is 'demonstrating, involving, and empowering.'"
SociaLight Management will help you do it right. Read Less