Worked with Creative Director and art directed several social media posts and newsletters for great clients such as Visa, Johnson & Johnson, Mobil Exxon, Banyan Tree, Angsana, FedEx, EverdayMe by P&G, HP, Changi Airport, Tiger Beer and Aviva. I also had awesome opportunities to participate in pitches for Anlene and UOB digital account with the team!

Working as the leading Web Designer alongside with a Web Developer partner. Projects handled include revamp of Artease website, Splash website, Utopia e-commerce, microsite for Public Utilities Board‎ (PUB) Annual Report and Singapore Sports Council (SSC) Annual Report.

Creative and art directed an Instant Gratification Campaign on Facebook for Parkway East Hospital. Using the “Care Bears” concept, to increase their fan base, 
promote the hospital to families and to generate awareness of their new Friends Programme to parents and working adults.

Even though this was my first full-time job, it was where I learned the most while working with my awesome teammates. I got to work with the team on pitches for PONDS, National Heritage Board (NHB) and Starbucks accounts. I am mainly involved in generating ideas and creating mockups. Also worked on projects of major clients such as Nokia, Microsoft, Xbox and PONDS.

Three months stint with Red Fuse, under the Zed Graduate program from Wunderman. Despite being part of the freshly built digital team, I got to work on Colgate accounts, in-house projects and Christmas competition. With guidance and training from my awesomely cool Creative Director, I received plenty of opportunities to brainstorm and participated in several campaigns.

This project required User Interface design for their Television Controller Application, which runs on Mobile and iPad. It also required teamwork with a fellow designer who worked on the Mobile design, while I worked on the iPad design. While working together, we made sure the art direction and interface design for the application stayed consistent across all platforms.

During my internship, I was attached to their Signal Processing Research Department. I designed graphic interfaces for their video application, which is catered for multimedia platforms of Mobile, Desktop and HDTV. Followed by conducting a series of paper user testing with the help of my teammates to gain insight on how to further improve these interfaces.

Art directed and illustrated simple illustrations for an educational guidebook to educate elderly about high blood pressure.

School of Interactive & Digital Media