When I was a kid my grandpa allowed me to play with his marvelous Rolleiflex. Then we were going to the dark room and the thin celluloid film was turning into black and white memories carefully arranged in the empty paper boxes. Years after I was doing my MA in Documentary Photography in the University of the Arts London. In the time between I had different passions from Praktica to Canon A1 to Canon 5D, and journalism, and graphic design, and pure creative. And I still have them.

About my experience in photography I may say that I've been photographing, designing, creating, interviewing and writing for the past 15 years for fun, for cash, or just keeping myself busy and entertained. My greatest experience was interviewing Sir Alan Parker and making him laugh, and seeing my first graphic design and photography printed on the menu of Hotel Hilton Sofia, and then reprinted, and then seeing a photography I took on the billboards of City Center Sofia all around the city, and torturing a semi-naked woman for eight hours for a photo shoot for the Max magazine, and wondering around the unknown streets finding the frame, and asking people many questions and shooting less. Because a lecturer once told me that all the pictures are in the mind not in the camera and you don't need that fancy Canon or Nikon actually but it helps.
A new assignment triggers the best part of me - I want it perfect, I want it fast, I want to present the result to the client the way it emerged in my mind and then polished in the conversations after.