Showcase & Discover Creative Work

Mauro has always been a photographer, first with his eyes, then with his mind, and finally - when his uncle lends him the legendary Canon FTB – he tries to transfer to film the whole hodgepodge of visions that accompanied him for some time.
The growth of his passion for this new mode of expression is exponential.
No day passes in which he does not think about how to experiment with the new techniques learned by reading, watching and studying the great photographers.
The technical bases may seem to exclude a creative path, but life is strange, and after a diploma and years of work in complementary but not very creative sectors, he decides to drop everything to devote himself to photography full time. At first, he tries with editorial photography, and his photos get published on Oasis, Gulliver and Airone, as well as on smaller and local magazines.
He contributes to the realization of some photographic books, but soon realizes that this world is very limiting in terms of creativity and income.
In this period, the Lessinia regional park buys his photos for a traveling exhibition and for advertising. Since then, he devotes himself to advertising photography, which he
practices with great satisfaction for over 15 years.
Many companies have relied on Mauro's ability to transform ideas into pictures: Levante, San Pellegrino, Ferroli, Sarah Borghi, Don Perignon, Spumanti Ferrari, Gruppo Italiano Vini, Unparalleled South African Tours, Marcolini Marmi, Freemood, Paluani, Carrera and many more.
He has been teaching digital photography and photo editing at the International Center for Photography “Scavi Scaligeri” (Verona) for 6 years.
He was director of photography for several commercials, including Dalter, cartiere Cordenons, ceramiche Petracer's, Rossetto supermercati and Paluani.
For several years he has been image and marketing consultant for various companies. Nature photography is Mauro’s greatest passion and led him to travel around the world: South Africa, Zambia, Borneo, the United States, Trinidad and Tobago, and almost all European countries except the Scandinavian peninsula.
In recent years he has cultivated his “artistic soul” by participating to a group exhibition on the body at the “La Giarina” gallery in Verona.
He has also undertaken a research project on “the world of the different”:
This searches the world differently: BDSM, LATEX, ESCORT. Some of his photos have been included in the book BDSM and he has published a limited edition book titled: FETISH.
Because of his work, Mauro must master many different technologies, both traditional and digital, and he must continually explore new and creative formulas in order to respond to his customers’ requests. As he says:
you never cease to be a photographer, because the eyes always turn what surrounds us into images / visions, and the photographer cannot but feel an uncontrollable desire to turn them into pictures.

“Who is master in the art of living does not distinguish between his job and his free time,
between his mind and his body, his education and his recreation, his love and his religion. He pursues his vision of excellence in anything he does, leaving the others to decide if he is working or playing. He always thinks he is doing both at the same time”. Zen proverb.
Mauro’s new dimension of Mauro is more oriented to art, to a new way of communicating the art that's inside him through new forms of expression, both for what concerns tools and contents.
He has recently proposed an exhibition titled: ALTERED REALITY/ALTERING REALITY?

My artistic research is always based on the observation of what is around me.
Interpreting the behaviors and attitudes of people and animals has been an ongoing challenge. Art for me is a continuous transformation of what I see and hear.
In my work, I put my emotions and my desperation, trying to raise questions in the observers’ minds.

I have experienced many different worlds, I use my creativity for working and I learn from everyone. I see reality as a collection of wonders ruined by the stupidity of humankind; I see beautiful bodies that touch each other but are nothing else than goods; I see the attempt to possess things at the expense of harmony. This is what I see, and everything I see I try to turn into art.


Mauro Magagna Fotografa da sempre, prima con gli occhi poi con la mente e quando suo zio gli presta una vecchia e mitica Canon ftb tenta di trasferire su pellicola tutta una accozzaglia di visioni che lo accompagnano da tempo.La crescita esponenziale della passione per questo nuovo sistema d’espressione è logaritmica.Non ci sono giorni che non pensi a come imparare e sperimentare tutte le tecniche apprese leggendo, guardando e studiando i grandi fotografiLe basi tecniche sembrerebbero precludere un percorso creativo ma la vita è strana, infatti dopo un diploma e anni di lavoro in settori complementari ma assolutamente poco creativi decide di mollare tutto per dedicarsi a tempo pieno alla fotografia, all’inizio tenta la stada dell’editoria e pubblica su Oasis, Gulliver e Airone oltre ad altre testate minori e locali. Collabora alla realizzazione di qualche libro fotografic, ma capisce da subito che questo mondo è particolarmente limitante dal punto di vista della creatività e dei ricavi economici. In questo periodo il parco regionale della Lessinia acquista le sue immagini per una mostra itinerante e per molti prodotti pubblicitari, si dedica, allora, alla fotografiapubblicitaria, che pratica con grande soddisfazione da più di 15 anni.Molte aziende si sono affidate alla capacità di Mauro di tasformare idee in foto: Levante, San Pellegrino, Ferroli, Sarah Borghi, Don Perignon, Spumanti Ferrari, Gruppo Italiano Vini, Unparalleled South African Tours, Marcolini Marmi, Freemood, Paluani, Carrera e tanti altri.Da 6 anni insegna fotografia digitale e fotoritocco ai corsi tenuti dal Centro Internazionale di otografiascavi scaligeri di Verona.È stato maestro della fotografia per alcuni spot pubblicitari, ta cui Dalter, cartiere Cordenons, ceramiche Petracer’s, Rossetto supermercati e Paluani.Da diversi anni segue come responsabile immagine e consulente di marketing alcune aziende. La fotografia natualistica resta in Mauro una grande passione che lo porta in molte parti del mondo: South Africa, Zambia, Borneo, Stati Uniti, Canada, Trinidad e Tobago, e quasi tutti gli stati europei ad esclusione solo della penisola scandinava. La permanenza in Africa australe mi ha portato nel tempo a partecipare come tour leader a numerosi workshop fotografici, fino a denire official advisor di Unpaalleled South African tours per photo workshop tematici e di approfondimento.Grazie al suo lavoro Mauro deve padroneggiare in modo professionale molte tecnologie che vanno dal tradizionale al digitale e deve continuamente studiare formule compositive nuove e creative dove declinare tutte le richieste che arrivano dai suoi clienti e come ama dire: non si smette mai di fare il fotografo, perché gli occhi trasformano in immagini/visioni ciò che ci circonda e il fotografo non può non sentire nascere da dentro la voglia irrefrenabile di trasformale in fotografie“ Chi è maestro nell’arte di vivere distingue poco tra il suo lavoro e il tempo libero, tra la sua mente e il suo corpo, la sua educazione e la sua ricreazione, il suo amore e la sua religione. Con difficoltà sa cos’ècosa. Persegue semplicemente la sua visione dell’eccellenza in qualunque cosa egli faccia, lasciando agli altri decidere se stia lavorando o giocando. Lui, pensa sempre di fare entrambe le cose insieme.” Pensiero Zen.Mauro Magagna Read Less