Profile
Shout Out!
adlab SF
Contact
mattcarvalholife@gmail.com
Education
Art Institute of California-San Francisco.
Inspiration
Each of wears a
Halloween mask all year long.
We have to, to keep
our nerve endings hidden. To
keep our hopes, and needs, and
hangups, our fears and prides and
prejudices, our irrationalities
and our cry-buttons from hanging
out for everyone to stare at.
Or step on.
We wear those shells to work
to lunch, to meetings, and to church.
We always keep them handy for
when friends drop in. And adjust
them for which friends drop in.
It's this shell, whether it
be button-down, Edwardian, or denim,
that confuses a lot of us in advertising.
If we're not careful, we find ourselves
writing to the mannequin, insead of
the man inside, which often makes our
ad cute but not convincing, beautiful
but not believable, "swinging"
but without substance.
Shell-talk forgets that inside each
of us, no matter how old or how young we are, is
a person who is worried about his money,
his age, his looks, his health, his happiness,
his family, and whether people like him.
Or hate him. Or worse, simply ignore him.
The secret of advertising, then, is to crack
the shell, to talk to the man inside the man.
Simple it is, but easy it isn't.
It takes an uncommon understanding of
people, great sensitivity and skill, and the
discipline to use them every single time.
But it means the difference between an ad
someone skips over and an ad someone reads
all the way to the end
Harvey Bailey
Halloween mask all year long.
We have to, to keep
our nerve endings hidden. To
keep our hopes, and needs, and
hangups, our fears and prides and
prejudices, our irrationalities
and our cry-buttons from hanging
out for everyone to stare at.
Or step on.
We wear those shells to work
to lunch, to meetings, and to church.
We always keep them handy for
when friends drop in. And adjust
them for which friends drop in.
It's this shell, whether it
be button-down, Edwardian, or denim,
that confuses a lot of us in advertising.
If we're not careful, we find ourselves
writing to the mannequin, insead of
the man inside, which often makes our
ad cute but not convincing, beautiful
but not believable, "swinging"
but without substance.
Shell-talk forgets that inside each
of us, no matter how old or how young we are, is
a person who is worried about his money,
his age, his looks, his health, his happiness,
his family, and whether people like him.
Or hate him. Or worse, simply ignore him.
The secret of advertising, then, is to crack
the shell, to talk to the man inside the man.
Simple it is, but easy it isn't.
It takes an uncommon understanding of
people, great sensitivity and skill, and the
discipline to use them every single time.
But it means the difference between an ad
someone skips over and an ad someone reads
all the way to the end
Harvey Bailey
Behance URL
http://www.behance.net/mattcarvalho
View All
My Circles
- 57 EVEN'S CIRCLE (Private)
- adlab SF (Limited)
- Advertising Creatives (Public)
- Advertography (Public)
- COLOR OF LIFE Photography (Public)
- CR8N (Limited)
- Creative people on Facebook (Public)
- Creative People on LinkedIn (Public)
- Creative Portraiture (Public)
- DATA - Designers Against Tibetan Abuse (Public)
My Busy Line
Status
- Total Profile Views: 2654
- Total Project Views: 13255
- Total Project Appreciations: 1001
- Total Comments I Posted: 52
- Total Feedback Left: 0
- Member Since: 2/6/2008
1 2 3 Next
Comments
bravo.
love your work
great job
keep in touch
x
I like your WWF a lot!
Keep going!! :)
x