Over the past 14 years, I’ve been employed in various roles in the creative communications business. My ideas and campaigns are always focused on solving the business problem and along the way a number of them have been awarded for their creativity.
While its important to create a fondness for the brand with consumers I try to focus on making the brand useful, something that can be part of their lives. I always begin by asking myself what do these people really need? Would rather you brand was liked or needed?
Making things that people need to look at, watch, read and play with.