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Michael Northrop

Basic Info
Visual Identity Design
Whether it is through direct mail, print advertising or on-line ads, I am available to breathe new life into your visual identity and presence. I begin with your company's values and work from there. I design visual strategies to promote your marketing directives and elevate your company's identity. If you have brand standards, I conform to them, If you don't, I develop them.
Branding and Identity
Branding and identity! There is a lot out there and the last thing you want to do is blend in. Branding starts by bringing to the visual marketplace a unique look and message that is designed for no other purpose than to identify your service, product or business, but it is a full-circle strategy. It starts with a message and is followed up by a promise to deliver. A beautiful logo does not a brand make. It is a key element but there is more. I can help you develop all the key elements but it will ultimately be up to you to finish the branding cycle by delivering on your promise.
I Specialize
I have a passion for visual design of all types! I create the key graphic elements for marketing collateral including print advertising, brochure design, logo and identity, direct mail, magazine design and layout, and Web. I specialize in collateral design for professional services such as engineering and architecture, medical and scientific research, hospitality and recreation, and retail.

If your business needs a visual face lift, call me!
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