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Member Since: Oct 11, 2011

Mark Kaiser

Los Angeles, CA, USA
Mark Kaiser is a California based art director and graphic designer who has specialized in retail and fashion companies for over a decade. He has worked for many nationally and internationally known brands; concepting, designing and directing a broad range of multi-channel projects including brand identity, environmental graphics and store signage, print collateral of all types, web design and e-commerce, editorial and packaging design. He has used his experience, talent and many resources to drive both fledgling and established brands to their creative best, while implementing best practices for efficiency, brand cohesion and fiscal responsibility.

Specialties
Art Direction, Graphic Design, Branding and Identity
Experience
CA, USA
May 2010
Art Director
Concept, present and oversee the execution of all design efforts for the marketing and sales channels; website redesign and seasonal updates, e-mail campaigns, store graphics, catalog design and production, marketing and PR materials, print advertising, television and internet video spots. Guide the evolution of the brand identity to be current and on-trend, consistent with the brand vision and cohesive across all channels and applications. Manage graphic design team, encouraging their growth and inspiring their creativity.
Los Angeles, CA, USA
Jan 2007Present
Creative Director / Principal
Art Direction, Print Design, Web Design, Brand Identity, E-commerce, Marketing Strategy
San Francisco, CA, USA
Apr 2006May 2010
Senior Graphic Designer
Concept, present and execute seasonal store graphics, marketing and PR efforts, and all branded programs. Oversee redesign of brand identities for Williams-Sonoma Home and West Elm to ensure the quality of design and representation of the brand in the marketplace. Review and execute implementation of brand identities across all channels (web, print, store display) to ensure consistency and cohesiveness. Consult, concept or create revised materials and identities for other departments, or brands within the Williams-Sonoma, Inc. family.
CA, USA
Dec 2002Apr 2006
Graphic Designer
Develop and maintain brand identities for West Elm, Williams Sonoma Home and HoldEverything. Design and manage production of all instore posters, signs and collateral for stores in three retail brands. Create brand standards and maintain brand identity for all three brands. Create eye-catching, brand specific collateral for Marketing and PR departments while assisting all other departments in creating materials consistent with the look and identity of each brand.
Sacramento, CA, USA
Oct 2007Oct 2008
Midtown Monthly
Art Director
Rebrand and redesign local monthly magazine. Concept photoshoots, cover ideas and main feature layouts. Review photography for cover and articles, create guidelines for all contributing photographers, artists and writers. Design and layout each monthly issue.