B
Integrated Marketing Communications Student
Ithaca College
Experience
Student Marketing Assistant
Maintains all social media accounts (Twitter, Facebook, YouTube, Foursquare, and LinkedIn)
Works with marketing team on print, video and social media campaigns to promote both the department and its events
Works with marketing team on print, video and social media campaigns to promote both the department and its events
Account Management Intern
Worked with account teams for Shiner Beer, Costa Sunglasses and Guitar Center
Briefed and schedule different jobs for designers, creatives and mechanical artists
Performed consumer behavior research for Costa Sunglasses and competitor analysis for Guitar Center's 2012 Holiday Campaign
Briefed and schedule different jobs for designers, creatives and mechanical artists
Performed consumer behavior research for Costa Sunglasses and competitor analysis for Guitar Center's 2012 Holiday Campaign
The Dance For Courage
Advertising Chair
Leads subcommittee of 5-10 members
Updates Social Media to promote campus wide event
Creates campus wide promotional ads, posters, flyers and mail-outs
Works with other committee chairs to plan 12-hour dance marathon
Updates Social Media to promote campus wide event
Creates campus wide promotional ads, posters, flyers and mail-outs
Works with other committee chairs to plan 12-hour dance marathon
President
Oversees executive board
Meets with campus administration as a liason to the organization
Meets with campus administration as a liason to the organization
Director of Communications
Manages Advertising Chair and Social Media Chair and works with them on promotion efforts
Records executive board meeting minutes
Records executive board meeting minutes
President
Plans and runs weekly meetings
Oversees executive board and project managers
Hosts the Creative Crunch advertising competition
Oversees executive board and project managers
Hosts the Creative Crunch advertising competition
Social Media Intern
Implement Social Media Campaigns
Establish a voice for Career Services on the Ithaca College Campus
Update Social Media accounts
Establish a voice for Career Services on the Ithaca College Campus
Update Social Media accounts
Advertising/Public Relations Director
Promote our organization as a whole as well as campus wide events through traditional advertising like posters and less traditional advertising like social media.
Update Social Media accounts
Update Social Media accounts
Marketing Intern
Designed banner ads, newsletters, program stuffers, magazine ads, and other marketing deliverables
Implemented Foursquare campaign, and maintained all social media accounts (Twitter, Youtube, Foursquare & Facebook)
Sold ad space in festival program guide
Data Entry, mailings, reception, video editing, email drafting
Implemented Foursquare campaign, and maintained all social media accounts (Twitter, Youtube, Foursquare & Facebook)
Sold ad space in festival program guide
Data Entry, mailings, reception, video editing, email drafting
Education
High School Diploma
"East Brunswick High School has a comprehensive curriculum geared to meet the needs of our 2300 students in grades 10-12, and to prepare our students for the twenty-first century. The curriculum is evaluated through an ongoing process to ensure that our students are given the best possible opportunity to compete on the National level."
Bachelor of Science in Integrated Marketing Communications
A degree program built on the merging of specific coursework from the Roy H. Park School of Communications and the School of Business. This major teaches students about the newly converging fields of advertising, public relations, sales promotion, and social/interactive marketing. Students learn how these specialized areas are combined into seamless communication programs for companies and their brands.
Coursework highlights: Freshman year, IMC majors work in teams to create basic advertising and public relations executions for the Internet, magazines, TV, and social media to produce a strategic communication plan to promote a real-life company and its brands; Sophomores research different target audiences and generate a public relations media kit and an advertising plansbook for a national client; Juniors learn persuasive theory and techniques, and apply them in designing and creating web sites, pitch letters, news releases, promotional events, and advertisements for both traditional and nontraditional media plans; Seniors explore social media, search engine optimization, sales promotions, experiential, and international marketing, and then choose the capstone course that focuses on their primary area of interest: advertising, graphic design, public relations, or local IMC campaigns.
Coursework highlights: Freshman year, IMC majors work in teams to create basic advertising and public relations executions for the Internet, magazines, TV, and social media to produce a strategic communication plan to promote a real-life company and its brands; Sophomores research different target audiences and generate a public relations media kit and an advertising plansbook for a national client; Juniors learn persuasive theory and techniques, and apply them in designing and creating web sites, pitch letters, news releases, promotional events, and advertisements for both traditional and nontraditional media plans; Seniors explore social media, search engine optimization, sales promotions, experiential, and international marketing, and then choose the capstone course that focuses on their primary area of interest: advertising, graphic design, public relations, or local IMC campaigns.
Awards
Michael J. Kaplan '85 Scholarship
David A. Lebow '83 and Betsey Ladd Lebow '84 Scholarship
Vance & Betty L. Stickell Internahip Award