Because we are convinced that if you think about a project together from the beginning, it certainly becomes a consistent thing, one discipline building on the other. Imagine what an architect can see in a packaging or a graphic designer in a wall. If the interiorism is done by one and the graphic design by anothe… Read More
Because we are convinced that if you think about a project together from the beginning, it certainly becomes a consistent thing, one discipline building on the other. Imagine what an architect can see in a packaging or a graphic designer in a wall. If the interiorism is done by one and the graphic design by another, surely everyone is working in a different direction. It may not disturb (at best), but it is unlikely that they will complement, let alone work together to make a brand “talk” in all its manifestations with a single, coherent voice. We always try to have an emotional link with the customer, and this is not achieved simply by decorating a space with the logo or corporate colours, we think it requieres much more subtle and intangible languages. Read Less
