Marcos Duda
User Experience Designer
Ottawa, Ontario, CanadaWork Experience
Epiphan Video
Lead User Experience Designer
Worked in the product team overseeing and assisting with the user-centred design process for our products, focusing on achieving business and user goals with our available development resources and brand values.
Took part in the discovery process, creation of personas and many other research initiatives.
Facilitated workshops, designed prototypes and wireframes, assisted other designers, assisted with MVP features definition and prioritization, wrote UX copy, delivered final mockups, and iterated on released products.
Worked in the marketing team for a few months, creating and keeping a design system for our website, assisting with custom pages and our branding.
Took part in the discovery process, creation of personas and many other research initiatives.
Facilitated workshops, designed prototypes and wireframes, assisted other designers, assisted with MVP features definition and prioritization, wrote UX copy, delivered final mockups, and iterated on released products.
Worked in the marketing team for a few months, creating and keeping a design system for our website, assisting with custom pages and our branding.
April 2020
- April 2023
Ontario, Canada
Code Hammerhead
Lead User Experience Designer
Working in a startup, I was responsible for all design and research decisions, presentations, strategy, scope and communication with clients.
Collaborated with the team to determine a user-centred process that would be used to produce custom-built Wordpress websites.
Created the overall look and feel of websites and brands as well as style guides, design systems and content templates.
Centralized UX research, defined user stories, personas, user flows, journey maps, information architecture, MVP's features and more. All of which were presented and communicated to the team and clients.
Designed wireframes and prototypes attending research and end-user requirements. Wrote UX Copy to be used on interfaces and made recommendations to already available copy.
Worked directly with front-end designers and back-end developers, revising, preparing design assets, guiding and approving interfaces.
Collaborated with the team to determine a user-centred process that would be used to produce custom-built Wordpress websites.
Created the overall look and feel of websites and brands as well as style guides, design systems and content templates.
Centralized UX research, defined user stories, personas, user flows, journey maps, information architecture, MVP's features and more. All of which were presented and communicated to the team and clients.
Designed wireframes and prototypes attending research and end-user requirements. Wrote UX Copy to be used on interfaces and made recommendations to already available copy.
Worked directly with front-end designers and back-end developers, revising, preparing design assets, guiding and approving interfaces.
March 2019
- December 2019
British Columbia, Canada
Graphically Speaking
UI Designer
Developed and presented wireframes, design layouts, user flows and prototypes to the art director, front-end team and to clients, communicating design decisions targeting business goals and end-user requirements.
Worked directly with the art director and front-ends, revising layout, preparing design assets, guiding and approving interfaces.
Identified priorities and gaps in current designs, budget, content, structure and contributed to creative solutions.
Headed and assisted with a company-wide adaptation of new software such as Adobe XD and Zeplin to improve the design process.
Worked directly with the art director and front-ends, revising layout, preparing design assets, guiding and approving interfaces.
Identified priorities and gaps in current designs, budget, content, structure and contributed to creative solutions.
Headed and assisted with a company-wide adaptation of new software such as Adobe XD and Zeplin to improve the design process.
February 2016
- March 2019
Vancouver, British Columbia, Canada
Seen Digital Intelligence
Graphic Designer / UI Designer
January 2013
- March 2015
Passo Fundo, Brazil
Education
Stanford University
Certificate: Strategies for Creating Products That Deliver Value
September 2021
- November 2021
RED Academy
UX Designer Essentials
Part time course exploring the whole UX Design process and tools.
• User Research Methods
• User Interview and Data Gathering
• Design Thinking Method
• Usability Testing
• Prototyping
• Workflow and Client Management
• UX Industry Software
• Case Study Writing
Final course project can be read here:
https://medium.com/@marcosduda/ux-case-study-audiotrip-app-77c83cd6d707
• User Research Methods
• User Interview and Data Gathering
• Design Thinking Method
• Usability Testing
• Prototyping
• Workflow and Client Management
• UX Industry Software
• Case Study Writing
Final course project can be read here:
https://medium.com/@marcosduda/ux-case-study-audiotrip-app-77c83cd6d707
April 2018
- May 2018
Vancouver, British Columbia, Canada
Languages
English (Fluent),
Portuguese (Native),
French (Beginner),
German (Beginner),
Skills
Adobe After Effects,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Calligraphy ,
Editorial,
Figma,
Glyphs App,
Graphic Design,
InVision,
Marvel,
Sketch App,
Typography,
User Experience,
User Interface,
Zeplin,
Publications
Paper title: #AdobeTypeUI: Projecting a New Opentype Interface
Publication/Publisher: CLIHC 2015 (7th Latin American Conference on Human Computer Interaction)
URL: http://dl.acm.org/citation.cfm?id=2824902&CFID=740278511&CFTOKEN=20907318
Summary: Designers nowadays can explore a vast array of functions within OpenType typefaces, however, Adobe System's softwares, such as Adobe InDesign, have some issues regarding easing the use of these functions. Therefore, the aim of this study is to develop a new proposal for the OpenType menu included in Adobe InDesign, analyzing OpenType technology, understanding basics of interface design and developing an alternative for this menu.
Publication/Publisher: CLIHC 2015 (7th Latin American Conference on Human Computer Interaction)
URL: http://dl.acm.org/citation.cfm?id=2824902&CFID=740278511&CFTOKEN=20907318
Summary: Designers nowadays can explore a vast array of functions within OpenType typefaces, however, Adobe System's softwares, such as Adobe InDesign, have some issues regarding easing the use of these functions. Therefore, the aim of this study is to develop a new proposal for the OpenType menu included in Adobe InDesign, analyzing OpenType technology, understanding basics of interface design and developing an alternative for this menu.