The cultural organisation Pervasive Bordeaux, in collaboration with the City Hall of Bordeaux and the bookstore Mollat, has implemented a QR code based project to promote the last novel by Umberto Eco, The Prague Cemetery (2010).

 

Smartphone users are invited to explore the novel by reading summaries of selected conspiracy episodes of the Prague Cemetery. The last stage of the mobile journey is the interview with the worldwide famous medievalist, semiotician and novelist Umberto Eco.

The interview addresses topics such as lies, truths and conspiracy theories in the digital age; it was conducted in Paris by myself and shot by Denis Mollat.