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Summary
With five years of experience as a copywriter for interactive and integrated campaigns, I have proven success with a diverse range of clients and additional grounding in the areas of creative direction, content strategy and user experience. In the past year I've strengthened my branding and content planning skills, dived into the world of social games and continued to use my eagle eye for detail to proofread, copyedit and oversee consistency in layout. Currently based in Hong Kong, I bring insight, imagination and an elastic vocabulary to all of my projects.

A versatile and precise writer with a knack for storytelling, I also write about the arts in the form of articles, press releases, and blog posts. I am fluent in social media and intrigued by the ever-changing ways in which people receive information and communicate with one another. Whether writing in the fields of advertising or journalism, in styles promotional or personal, I consider how best to connect with the audience, hold their attention and leave an impression.
Contact
Get in touch or request a CV via lynettenyl [at] gmail [dot] com.
Partial Client List
USA Network
Disney
General Mills
A&E
Swire
Bank of America Merrill Lynch
National Hockey League
American Heart Association
Delivery.com
Subway Restaurants
Kozy Shack
AXE
Coty Lancaster
Rendezvous Music
Pedigree
design:related
Novartis
Ageas
Elan Pharmaceuticals
Jones Apparel Group
MeadWestvaco
ConAgra Foods
On the Web (1)
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