My work draws on contemporary imagery such as advertising, street art, cartoons and self-help infomercials to depict power, fear, desire, human frailty, life, death, and the nature of reality. These themes have always interested me, and I suspect they relate to my childhood readings of Greek mythology.
I often ad… Read More
My work draws on contemporary imagery such as advertising, street art, cartoons and self-help infomercials to depict power, fear, desire, human frailty, life, death, and the nature of reality. These themes have always interested me, and I suspect they relate to my childhood readings of Greek mythology.
I often add writings in each piece in the form of catchy slogans or illegible scribbles. They reflect my moods, and serve as a pressure valve to liberate trapped raw energy. I use the direct visual language of advertising mixed with a childhood palette of colors for their simplicity. Everything appears to be very literal, sugar-coated; this allows me to explore difficult moral or spiritual discontent in subtle terms or to create a vacuum with dark humor.
My work process revolves around an ongoing inner dialogue with my muse. This character that I call Luxury Darkly serves as a compass to me. She is the feminine principle that I tap into to create my work. This character feels so alive that she has become a brand name for my work. The choice of a very direct imagery, borrowed from the commercial world, guided by the process of the exploration of myths creates a visual universe that I call Archetypal Pop.
Although I draw, paint, take photographs and mix everything randomly, I don't really have a preference for a final media. The art dictates the medium. I am very liberal however, with my lack of concern for the "unique piece". I sometimes create unique pieces, but I prefer series. Each piece I do is like a little story, and I want to reach as many people as I can. If art touches many lives, it influences them in a positive way. And this, my muse tells me, is what art wants to do. Read Less