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Lawrence O’Toole is a design director with over 15 years of experience spanning many industries and disciplines. His specialties include brand strategy, typography, visual identity, interaction design and new product development.

Immediately after graduating from Drexel University, Lawrence joined 160over90, w… Read More
Lawrence O’Toole is a design director with over 15 years of experience spanning many industries and disciplines. His specialties include brand strategy, typography, visual identity, interaction design and new product development.

Immediately after graduating from Drexel University, Lawrence joined 160over90, where he developed their award-winning identity. Later, at Scünci International, he led a team of 20 graphic artists in international product innovations in food, drug and mass retail markets. In 2005, Lawrence co-founded the brand firm PRIMER. As partner, Lawrence was responsible for developing client relationships and oversaw the studio’s creative work for the Wharton School of Business, SPEED Channel, Dickies Workwear and Mercedes Benz USA.

In 2010, Lawrence sold his share of PRIMER to move to New York to create digital and visual experiences in community building, hospitality and financial services for Google, Interbrand, Rokkan and others. He currently serves as design director for Momentum Worldwide, where he leads creative for Porsche North America and American Express. In addition, he is also head of the creative collective The Working Assembly, partnering with startups and developing technology companies.

Lawrence’s work has been featured in numerous blogs and publications, including Design and Design, Under Consideration, Art of the Menu, Behance and Communication Arts. Lawrence was a member of the 2012 Startup Bus, is currently a member of the TechCrunch Design Trust, and serves as a volunteer at the New York Art Directors Club. He recently published “Fading Ads of Philadelphia”, a book about the history of ghost signs and advertisements in the city, and has developed a companion mobile app to the book. Read Less
  • Partner and Creative Director
    Primer — Hatboro, PA, USA
  • Senior Art Director
    Scunci International — Hatboro, PA, USA
  • Senior Art Director
    160over90 — Philadelphia, PA, USA
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Amalgamated Advertising
China Grill Management
Euro RSCG
evoke interaction
Fahrenheit 212
Interbrand
Ovis
Rokkan
Member Since: Sep 27, 2011