Hi, my name is Lorance Smith, a Registered Graphic Designer (RGD Ontario) based in Toronto, Canada.

I have spent more than fifteen years as a professional graphic designer, learning and honing my skills, both technical and creative. For the past several years I have worked as an Art Director for Euro RSCG Life, the pharmaceutical/healthcare arm of global award winning agency Euro RSCG Worldwide. And, I have worked on campaigns for such companies as Walmart, Bayer Pharmaceuticals and Canada Post.

For me design is about more than just creating pretty pictures. It's about telling a story, making connections, and overcoming challenges. Over the years I have worked with sole-proprietors, small businesses and multi-national corporations. With every job I do, I endeavour to bring a sense of passion, an awareness of trends and fashions, as well as an attention to detail to create the perfect creative solutions.

My design skills extend beyond the ability to generate ideas. I also have a critical eye that allows me to refine and improve existing ideas, whether they’re concepts or layouts. And as the world of advertising becomes increasingly digital, I like to think that my unique skill for thinking “beyond the page” sets me apart as a designer.

Whatever design solution you are looking for, from logos, websites, print or an entire corporate identity package. From concept development right through to production/implementation, I can get the job done.