Loay Hassan

Product Designer

Berlin, Germany
Hey I am LO, a product designer based in Berlin!
I was born and raised in Egypt 🇪🇬 and I have more than 17 years of experience in commercial user interface and customer-focused digital design!

I moved to Berlin, Germany 🇩🇪  late 2018 and I am currently working as a Product Designer at Helpling!

Work Experience

Flink

Senior Product Designer

Berlin, Germany

Helpling

Product Designer

Helpling is the leading marketplace for cleaning and household services in Europe.
My role includes initiating, planning and conducting user research... building design systems, creating wireframes, customer journey maps, prototypes, and polished mockups.
I am also working on validating my design solutions through user research and monitoring customer and business impact, then iterating as needed.
September 2018 - May 2022 Germany

Yahoo

Advertising Technology Producer, Mobile Specialist

My role as an Advertising Technology Specialist was basically delivering global processes that enable technical execution of all display advertising solutions across the Yahoo! EMEA network.
I have also provided support for the Ad Ops teams in Germany, France, Italy, Spain, UK, and Ireland on day-to-day ad-related issues and train them on executing common display advertising solutions and managed the implementation of rich media ad campaigns from a technical operations standpoint.
2011 - 2013 Cairo, Egypt

Languages

English (Fluent),
Arabic (Native),
French (Conversational),
German (Beginner),

Skills

Adobe XD, Figma, Mobile Application, Prototyping, Sketch App, UI Design , User Experience Design, User Research , UX Design, Web Design, Wireframing,

About me:

A part of my daily work, is to create compelling user experiences, guide product decisions through user research, customer development and iterative feedback loops.

I am very passionate about UX design, Interaction design, and UX research, and I love inspiring and guiding people.

Key skills:

👨 UX Design & Research:

Building highly polished digital products; starting from user research, stakeholder interviews, creating user personas, drawing storyboards, designing user flows, wireframing, and ending with concept ideation, prototyping and validation.

🚀 Growth Design:

I am not only focused on identifying customer problems and understanding their behaviors, needs, and motivations; but also on identifying and driving growth outcomes for the business.

I care about the impact of my designs and I have been working on projects that were mainly focusing on growth goals.

👌 Mastering the tools:

I use amazing tools like Figma, Sketch, Adobe XD, Zeplin, InVision, Lookback, Hotjar, UsabilityHub, Illustrator, Slack, and Google docs to build, test, and share my designs.