Laura Prichard
Upshot
Chicago, IL, USAWork Experience
Upshot
Senior Art Director
Brands: P&G, New Balance and Johnson & Johnson
Responsible for conceptualizing and managing project
execution within a fast-paced, deadline-driven environment.
This includes art directing photographers, illustrators,
art directors and client presentations.
Create conceptual ideas within the shopper marketing category for P&G
and Johnson & Johnson that will be executed at several major retailers nationwide.
Collaborate with project management leaders to determine schedules, milestones
and deliverables, assessing creative needs and coordination of production resources.
Concept high-level visual and marketing strategy, while managing project objectives.
Direct, mentor and drive the professional development of two internal art directors.
Responsible for conceptualizing and managing project
execution within a fast-paced, deadline-driven environment.
This includes art directing photographers, illustrators,
art directors and client presentations.
Create conceptual ideas within the shopper marketing category for P&G
and Johnson & Johnson that will be executed at several major retailers nationwide.
Collaborate with project management leaders to determine schedules, milestones
and deliverables, assessing creative needs and coordination of production resources.
Concept high-level visual and marketing strategy, while managing project objectives.
Direct, mentor and drive the professional development of two internal art directors.
October 2012
- Present
Chicago, Illinois, United States
Upshot
Art Director
Brands: Kraft, Corona, P&G and New Balance
Created visually compelling print design, web design,
advertisements, brochures, banner ads, email blasts,
direct mail, brand development and logos.
Concepted, created, managed and art directed several
photo shoots for Kraft Foods and Corona.
Developed and executed websites and direct mail package
design campaigns for P&G new product innovations (Tremor)
Pitched creative concepts to internal team and clients by clearly
communicating from a design, business and competitive
standpoint. Managed outside creative resources.
Created visually compelling print design, web design,
advertisements, brochures, banner ads, email blasts,
direct mail, brand development and logos.
Concepted, created, managed and art directed several
photo shoots for Kraft Foods and Corona.
Developed and executed websites and direct mail package
design campaigns for P&G new product innovations (Tremor)
Pitched creative concepts to internal team and clients by clearly
communicating from a design, business and competitive
standpoint. Managed outside creative resources.
October 2008
- October 2012
Chicago, Illinois, United States
Upshot
Jr. Art Director
Brands: Miller
Played key role in designing, managing and executing
in-store graphic, display enhancers and marketing materials
for Miller Lite National and Regional campaigns.
Collaborated with upper management during the creative
Played key role in designing, managing and executing
in-store graphic, display enhancers and marketing materials
for Miller Lite National and Regional campaigns.
Collaborated with upper management during the creative
October 2007
- October 2008
Chicago, Illinois, United States
Education
Louisiana State University
Bachelor of Arts in Mass Communication - Manship School of Mass Communication
September 1998
- June 2002
Baton Rouge, Louisiana, United States
The Illinois Institute Of Art - Chicago
Bachelor of Fine Arts - Visual Communication
January 2005
- September 2007
Chicago, Illinois, United States
Skills
Illustrator,
Indesign,
Photoshop,
Some Experience With Dreamweaver,
Some Experience With Google SketchUp,