New Media Product Marketing Manager
Lead product marketing strategy for new media solutions to ensure that revenue, user growth and customer satisfaction goals are achieved.
Responsible for managing product line direction for existing (SMB) products, through an ongoing assessment of current product line positioning. Using comScore data and other analytical tools to track industry trends, product segment growth and market share.
Interface directly with dev teams, marketing, engineering, user-experience and product groups for ongoing product development support and evaluating opportunities for new product line extensions and additional target markets.
Mange the development of all marketing collateral, including product websites, sales promotions, advertisements, video, brochures and special incentive programs.
Working collaboratively with visual and interaction designers, incorporating user research findings and usage data into design solutions to develop prototypes, finished mockups and creating supporting documentation appropriate to project scope and requirements.