Overview

The client “Perviy” is one of the largest building companies in Ukraine. 

“Perviy” is sucessful building company well known in the development market for years.

The business is expanding this year and "Perviy" will start with new projects as developer, not only as a building company.

Challenge

Luxurious hotel apartments on the beach on the black see in Evpatoria region is the first project as developer, which provides “Perviy” an a opportunity to reinvent its branding and to position itself, not just as a building company, but developer as well. “Perviy” had a loyal business customer base among development companies but now it expands its business to the private customers.

The key challenge was to create a brand, which positions company as a developer oriented on the bright black sea region.

Solution

Naming: We found a unique mix of efficient positioning. B.right development" be right, bright, building right. 

Logo:  The brand platform is: 

Growing and moving to the aim 

Developing of new branches of business

Sun symbolizes brightness

Star as a symbol of quality