The key challenge was rebranding.
Naming: ART-CAPITAL 

Slogan: Next level 

Logo:
The brand platform is: 

Growing and moving to the aim 

Pointer - a symbol of development 

Button symbolizes push and movement 

The xclv.brand formula is: 

Logo is a button of growing and moving to the aim, to next level. Red color is dominant. 

We are made a lot of stuff. The main idea of advertising is a Miilion Dollars question - the intuitive 

most important question in the life 

ART-CAPITAL has been operating in the stock market since 2000 and is one of the most 

successful Ukrainian investment groups in the segment. The company has been progressing very 

dynamically in the context of formation and development of the stock market in Ukraine. During a 

short period of time ART-CAPITAL has managed not only to gain a foothold in the young market, 

but also to make substantial progress in the most promising business activities: brokerage 

services, M&A transactions support, asset management.