An experienced and adaptable hands-on designer, who crafts with passion compelling multi-channel executions. I thrive in conceptual and creative challenges, often leading brand expression and vision.

When designing, I maintain a humanistic approach – especially with cross-platform projects that live across digital and prints. Design is an exercise in resilience for me. We obviously thrive when working on ‘happy-path’ designs, but every successfull work, is the one that can resist the real world and the impact of all the things that can always go wrong, because reality it’s chaotic and messy. Designing for resilience is about a progressive cultural shift through concepts, business strategy and collaboration.
I’m a reality-driven-optimist