Keith Tritschler

Industrial Designer. COO & co-founder Smilo

Listening, thinking, analyzing.

Work Experience

Smilo

COO and co-founder

Creating Smilo, the direct-to-consumer baby brand. Launched in 2017, our excellent products and clear online voice is now trusted by thousands of young families.
2016 - Present

Industrial Design Consultant

Product Design, Brand development and manufacturing consultancy.
2008 - 2016 California, United States

Design Partners

Senior Industrial Designer

A traditional Industrial Design studio that uses the latest tools to capture sculptural forms. Lead Designer for Logitech Desktops (amongst other things), a sustained business success for ten years.
1996 - December 2007 Ireland

DRS Architechs And Planners

Architectural Technician

Designing office and retail interiors.
2004 - 2005 Austin, Texas, United States

Awards

Red Dot

2004

CES Innovations

2006

IDI

Commended

2005

IDEA / IDSA Business Week

Gold

2004

IDEA / IDSA Business Week

Gold

2004

Good Design Japan

2006

Skills

Brand Experience, Creativity, Detail Design And Engineering Leadership, Model Making, Product Concept, Product Development, Prototyping, Strategic Direction And Planning,

Additional Information

Awards include:
Red Dot
IF Award
CES Innovations
IDI Commended
IDEA / IDSA Business Week Gold
CES Innovations
Glen Dimplex (Irish National Award)