Keith Corcoran
Design Director / Program Manager
Ashburn, VA, USA
330-888-5968
work.keithcorcoran.com
A world-traveled creative leader with 15+ years combined professional visual design and creative leadership experience. Highly skilled in the conceptualization, planning, management and execution of creative product which establishes an emotional connection between the consumer and the client's brand.
Work Experience
OPTIMO
Design Director / Program Manager
Responsible for delivery across the Digital Design and Development Services project portfolio contract valued at $8M annually with United States Postal Service (USPS) as Project Portfolio Manager and Account Representative.
May 2017
- Present
Virginia, United States
GoDaddy
Creative Director
Responsible for creative mentoring, quality assurance and product/design innovation at the world's largest domain registrar.
January 2016
- August 2016
Ohio, United States
Cleveland Institute Of Art
Adjunct Faculty
Under direction of the Department Chair of Game Animation and Game Design:
- develop and manage syllabus materials for Intro to Animation course
- coordinate courseware and curriculum with academic department chair
- facilitate class instruction
- evaluate student performance
- develop and manage syllabus materials for Intro to Animation course
- coordinate courseware and curriculum with academic department chair
- facilitate class instruction
- evaluate student performance
August 2014
- Present
Cleveland, Ohio, United States
Vendors Exchange International
User Experience Director
Managing the design, development and execution of large format touch screen User Experience and User Interface in traditional vending and automated retail applications for world-wide markets.
March 2014
- January 2016
Cleveland, Ohio, United States
Lakeland Community College
Adjunct Faculty, Illustration, Packaging Design
Under direction of the Graphic Design Department Chair:
- develop and manage syllabus materials
- coordinate courseware and curriculum with academic department chair
- facilitate class instruction
- evaluate student performance
- develop and manage syllabus materials
- coordinate courseware and curriculum with academic department chair
- facilitate class instruction
- evaluate student performance
July 2013
- May 2014
Kirtland, Ohio, United States
Freelance
Creative Consultant
Brand development, advertising creative, web site UI/UX design. Providing high level conceptualization, design, illustration, animation and creative solutions for clients such as Cartoon Network, Kraft Brands (Crystal Light), Novartis Pharmaceutical, and American Greetings.
March 2012
- March 2014
Cleveland, Ohio, United States
American Greetings
Interactive Art Director
Managed and mentored cross functional teams of 6-10 in-house and freelance* creative professionals consisting of designers, copywriters and interactive developers. (*freelance budget of $75000 annually)
Client side collaboration with agencies such as Omnicom, Digitas, and MediaVest for the planning and execution of creative product for major consumer brands such as Kraft, Disney, Toyota, Pepsi, Starbucks.
Conceptualized, managed and executed innovative content solutions and creative products through the entire product life-cycle which resulted in acquisition of over $12M advertising revenue for FY11, exceeding projections by over 25%.
Developed and implemented training and mentoring standards and practices for direct reports and peer-groups as well as division-wide Lessons in Leadership lecture series to Corporate Human Resources, American Greetings Design Studio, and incoming intern groups.
Client side collaboration with agencies such as Omnicom, Digitas, and MediaVest for the planning and execution of creative product for major consumer brands such as Kraft, Disney, Toyota, Pepsi, Starbucks.
Conceptualized, managed and executed innovative content solutions and creative products through the entire product life-cycle which resulted in acquisition of over $12M advertising revenue for FY11, exceeding projections by over 25%.
Developed and implemented training and mentoring standards and practices for direct reports and peer-groups as well as division-wide Lessons in Leadership lecture series to Corporate Human Resources, American Greetings Design Studio, and incoming intern groups.
December 2005
- February 2012
Cleveland, Ohio, United States
Emmis Communications
Interactive Brand Manager
Managed all aspects of HOT97 brand presence online (www.hot97.com) and print advertisements including site design, custom online promotional programs, contests and regional billboard promotions.
Managed and administered online affinity club creating compelling newsletters and promotions which resulted in an increase of users from 100k to 300k within 6 months.
Conceptualized, executed and managed the freelance production of custom interactive advertising programs launched in conjunction with on-air advertising promotions.
Analyzed site usage and revised user experience / user flow to consistently increase page views and time on site month over month for entire year while increasing custom and media sales revenue to exceed stated goals.
Interfaced directly with internationally recognized talent to set up photo shoots, conduct recorded interviews and facilitate online live chat sessions.
Managed and administered online affinity club creating compelling newsletters and promotions which resulted in an increase of users from 100k to 300k within 6 months.
Conceptualized, executed and managed the freelance production of custom interactive advertising programs launched in conjunction with on-air advertising promotions.
Analyzed site usage and revised user experience / user flow to consistently increase page views and time on site month over month for entire year while increasing custom and media sales revenue to exceed stated goals.
Interfaced directly with internationally recognized talent to set up photo shoots, conduct recorded interviews and facilitate online live chat sessions.
2004
- 2005
New York, New York, United States
Freelance
Independent Creative Consultant
Provided on and off-site creative consulting and design services to wide variety of clients including Bank of America, FOREX.com, Universal Music Group, Atlantic Records, and Lagardere Active North America.
Managed sub-contractors in the fields of programming, copywriting and design to ensure on-time delivery of creative product.
Established and maintained client side relationships to determine client goals and vision, communicate creative concepts, and manage client expectations to keep projects on time and within established budget.
Managed sub-contractors in the fields of programming, copywriting and design to ensure on-time delivery of creative product.
Established and maintained client side relationships to determine client goals and vision, communicate creative concepts, and manage client expectations to keep projects on time and within established budget.
2002
- 2004
New York, New York, United States
Bank Of America Corp.
Senior Designer / Creative Dir
Created and maintained print and multimedia marketing collateral targeting B2B investment banking clients valued in excess of $5 million.
Managed staff of 1 designer and 2 developers responsible for creating first-of-its-kind web based asset management application.
Collaborated directly with senior management to establish buy-in on user flows and site look and feel mocks.
Managed staff of 1 designer and 2 developers responsible for creating first-of-its-kind web based asset management application.
Collaborated directly with senior management to establish buy-in on user flows and site look and feel mocks.
2000
- 2002
New York, New York, United States
US Army - European Command
Creative Director
Served as Senior Non-Commissioned Officer in charge of visual communication for Supreme Commander of all US Army Forces in European Theater used in Congressional and multinational NATO presentations.
1998
- 2000
Heidelberg, Germany
US Army - 40th Signal Battalion
Graphics Manager / Creative Director
Supervising 4-6 creative personnel, planned operational workload and priority for creating, manipulating, and integrating visual information products in support of Battalion sized Communications organization (equivalent to 600+ employees).
1996
- 1998
Sierra Vista, Arizona, United States
US Army - 501st Military Intelligence Brigade
Senior Designer / Graphics Manager
Directed 3-5 designers in execution of creative content; determined media, style, design and technical requirements to create and develop visual information presentation products in support of Brigade sized Military Intelligence organization (equivalent to 1200+ employees).
1995
- 1996
Seoul, Korea, South
US Army - 82nd Airborne Division
Graphic Designer
Created illustrations, layouts, map overlays, posters, graphs, and charts in support of training and battlefield operations for combat-ready parachute infantry brigade.
Combat tour as Airborne Infantryman during operation Desert Storm (1991), Iraq.
Combat tour as Airborne Infantryman during operation Desert Storm (1991), Iraq.
1991
- 1995
Fayetteville, North Carolina, United States
Education
Case Western Reserve University
Project Management: From Concept to Plan
2009
- 2009
Cleveland, Ohio, United States
Case Western Reserve University
Advanced Emotional Intelligence: The Relational Aspects
2008
- 2008
Cleveland, Ohio, United States
Case Western Reserve University
Introduction to Emotional Intelligence
2008
- 2008
Cleveland, Ohio, United States
Case Western Reserve University
Performance Management: Building Staff Every Day, Every Year
2007
- 2007
Cleveland, Ohio, United States
Defense Visual Information School
Multimedia Illustration Course
1994
- 1994
Severn, Maryland, United States
Cuyahoga Community College
Associates - Interactive Media
August 2012
- May 2014
Cleveland, Ohio, United States
Skills
Advertising Design,
Art Direction,
Audio Production,
Client Relations,
Fine Arts,
Interaction Design ,
User Experience,
Video Production,
Adobe Creative Suite,
Creative Problem Solving,