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Bēhance

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I take pride in the fact that I view the world in a unique way. My unique viewpoint allows me to solve problems in ways that would not occur to most people.

I love to to make physical coolness.

As an art director I am interested in creating work that does one of two things; entertains or solves a problem for th… Read More
I take pride in the fact that I view the world in a unique way. My unique viewpoint allows me to solve problems in ways that would not occur to most people.

I love to to make physical coolness.

As an art director I am interested in creating work that does one of two things; entertains or solves a problem for the consumer. I believe strongly that we as advertisers need to revaluate how we are using social media in our branding efforts. Social media should not just be an extra voice repeating the brands message. It should be an addition channel through which we communicate with consumers to make a brands message more immersive.

I once explained my mission to an actor friend like this: The difference between the advertising that is out there now and what I want to create is the difference between a movie and a Broadway show. It’s all in the artistry and the details, not the scale of the spectacle.

When I'm not working in the ad world I am learning and performing improv comedy. Read Less
  • Art Direction Intern
    Jack Morton Worldwide — New York, NY, USA
  • Art Direction
    JWT — New York, NY, USA
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Member Since: Jan 23, 2013