Kate Daley

Marietta, GA, USA

Work Experience

UiC Magazine

Graphic Designer

Innovative and multi-talented graphic designer specializing in print design. Skilled at producing effective, creative design solutions with a high attention to detail. Exhibits extensive knowledge of design principles, marketing concepts, and color theory and is gifted in a range of design styles. Positive team player that is passionate about inspired ideas and exceeding client expectations. Excels at building and maintaining business relationships. Accustomed to performing in deadline-driven environments, managing multiple projects at once, and adept at working within budget constraints.

Overview:
UiC Magazine is the largest distributed publication in Forsyth County with 58,300 copies delivered monthly and a monthly readership of nearly 146,000.

Responsibilities and Achievements:

• Created all editorial design, cover designs, special feature magazine inserts and fold-outs; produced numerous print and web ads for a wide variety of clients monthly; designed web graphics and updated web content
• Established valuable client relationships: interpreted client design needs so as to launch and/or reinforce their vision and advertising goals; conceived ads that consistently received high praise from clients; delivered revisions with fast turnaround
• Increased sales by designing comp ads for prospective customers which enabled sales staff to secure clients
• Consistently delivered and exceeded magazine goals; met deadlines on time and within budget; reduced cost of production through effective ad and layout design; recommended time-saving proofing process improvements; took on increasing level of responsibilities resulting in cost savings
• Developed client branding standards. Highly skilled at replicating design style of established brands to ensure consistency in company’s marketing efforts.
• Designed marketing materials: media kit, sales flyers, logos, brochures, company forms, and business cards
• Worked with printers to ensure proper file preparation and adherence to print specifications
• Edited photography and graphics: photo retouching, compositing, image isolation, and color correction
• Researched retail, home décor and fashion trends for editorial needs


March 2008 - Cumming, Georgia, United States

Education

North Metro Technical School

Graphic Design and Visual Communications, Print and Web Design
Acworth, Georgia, United States

Auburn University

Bachelor of Science - Apparel Merchandising; Graduated Summa Cum Laude

GPA: 4.0

• Member of Auburn University’s Association of Visual Artists (AVA)
• Ranked number one in Auburn University’s College of Human Sciences
• Golden Key International Honor Society – top 15% GPA of Auburn University; (Public Relations committee member)
• National Dean’s List
• Kappa Omicron Nu – honor society for Auburn University’s College of Human Sciences
• Tau Sigma – Auburn University’s honor society for transfer students
• Numerous other scholarships throughout academic career
Auburn, Alabama, United States

Savannah College Of Art And Design (SCAD)

Liberal Arts course of study with concentration in illustration

• SCAD Scholar - the Savannah College of Art and Design’s most prestigious scholarship based on excellence in both portfolio submission and academics
Savannah, Georgia, United States

Skills

Adobe Acrobat Professional, Adobe InDesign CS5, Advertising Design, Large Format, Layout Design , Photo Manipulation, Adobe Illustrator CS5, Adobe Photoshop CS5, Editorial Design, Topaz Labs Image Enhancement Software, Web Banner Design,