Kali Winkler
Art Director
Boston based Art Director and designer.
As Art Director for Zipcar I am responsible for creating compelling and intelligent advertising campaigns, promotional campaigns, digital marketing materials, photo and video direction, and keeping the Zip in Zipcar!
As Art Director for Zipcar I am responsible for creating compelling and intelligent advertising campaigns, promotional campaigns, digital marketing materials, photo and video direction, and keeping the Zip in Zipcar!
Work Experience
Zipcar
Interactive Designer
As a interactive designer at Zipcar I work on a variety of projects ranging from online banner ads, mobile applications, website design and even work on print and online marketing collateral.
During my time there, so far, I have designed the user interface for the Android app and worked very closely with the mobile application engineers. https://market.android.com/details?id=com.zc.android
Designed several online banner ads for the Spring 2011 campaign, location, event, and promotion specific campaigns and ads for Zipcar for business and Zipcar for universities. I've assisted in the redesign of the current website for the US and the UK.
During my time there, so far, I have designed the user interface for the Android app and worked very closely with the mobile application engineers. https://market.android.com/details?id=com.zc.android
Designed several online banner ads for the Spring 2011 campaign, location, event, and promotion specific campaigns and ads for Zipcar for business and Zipcar for universities. I've assisted in the redesign of the current website for the US and the UK.
January 2011
-
Rue La La
Freelance Designer
Right after I graduated college I started working at the private sales site, Rue La La. There I worked very closely with the marketing team in developing brand acquisition presentations. I also worked with the boutique designers in designing the look and feel of the site and creating a better more enjoyable member experience. It was an amazing experience and opportunity to combine my love of fashion design with graphic/web design.
June 2010
- January 2011
Healthworks Fitness Centers For Women
Intern/Freelance Designer
As an intern and freelance designer at Healthworks I worked with the marketing director in creating in gym collateral and promotional posters, flyers, postcards and gift cards. It was great experience working with a well developed brand. I came in at a time when their brand was changing their look and feel and helped with the switch for all their collateral. I also worked on the environmental flags and window displays that are currently at the Back Bay location on Stuart St. in Boston, MA.
September 2009
- November 2010
Fort Franklin
Design Intern
Design intern at the advertising agency Fort Franklin. There I helped with several accounts including Danvers Bank, The Litl, Kiko Fit Club, and Tauntr.com.
June 2009
- September 2009
Education
Massachusetts College Of Art And Design (MassArt)
BFA Graphic Design
September 2007
- May 2010
Boston, Massachusetts, United States
University Of Southern Maine
September 2006
- May 2007
Portland, Maine, United States
University Of Delaware
September 2005
- September 2006
Newark, Delaware, United States
Pratt Institute
Summer intensive focusing on fashion design and portfolio development.
June 2004
- August 2004
Brooklyn, New York, United States
Rhode Island School Of Design (RISD)
Summer intensive focusing on fashion design and foundation art courses.
June 2003
- August 2003
Providence, Rhode Island, United States
Awards
Zipcar
"Caught in the Act" demonstrating our company's core value of "Keeping it simple" for the design of the Android application
201104
Mass. College Of Art
Graphic Design All school show entry
201004
Skills
After Effects,
Bridge,
Coda,
CSS,
Fireworks,
Flash,
HTML,
Illustrator,
InDesign,
Text Wrangler,
Adobe Creative Suite,
Microsoft Office,
Photoshop,