Kaitlyn Wells
Marketing & Brand Manager | Art Director
Haymarket, VA, USAMarketing and Creative Services leader with 10 years experience developing marketing and design initiatives for internal stakeholders and external clientele from end-to-end. Works well both leading and alongside a team, with dedication to a collaborative approach and strong communication. Key skills include strategic marketing campaign development and implementation, brand development and management, and art direction. Highly adaptable, driven, and results-oriented. Proven ability to blend marketing and design to create meaningful clear-cut campaigns that connect audiences both emotionally and strategically.
Work Experience
Unison Software Inc. (Formerly FedBid)
Art Director, Website Manager and Marketer
Marketing Management/Coordination and Brand Management: Collaboratively worked with the marketing team and internal stakeholders to develop strategic targeted campaigns and provide Sales support across five different product lines.
Lead marketing team to ensure all marketing initiatives and corporate business objectives are aligned and successful.
Developed and implemented marketing campaigns such as email campaigns, digital display advertising, social media advertising, and nurture campaigns to deliver qualified leads to Sales teams.
Organized and analyzed data and marketing results
Organized and implemented various webinar series across different business units to engage current and prospective client base resulting in hundreds of thousands of dollars in revenue.
Worked closely with senior leadership to conduct a corporate-wide rebrand bringing 5 distinct products under one unified name and brand.
Worked closely with an external vendor to manage content migration to a new corporate website and develop various brand templates for Sales use.
Implemented new logos, color schemes, and overall look and feel across all brand and marketing assets.
Continued to manage and maintain all corporate brand and marketing assets across five product lines.
Developed and implemented corporate social media strategy to build follower base and social presence.
Managed and maintained corporate website to ensure site was up-to-date, accurate and functional for both Marketing and Sales use.
Lead marketing team to ensure all marketing initiatives and corporate business objectives are aligned and successful.
Developed and implemented marketing campaigns such as email campaigns, digital display advertising, social media advertising, and nurture campaigns to deliver qualified leads to Sales teams.
Organized and analyzed data and marketing results
Organized and implemented various webinar series across different business units to engage current and prospective client base resulting in hundreds of thousands of dollars in revenue.
Worked closely with senior leadership to conduct a corporate-wide rebrand bringing 5 distinct products under one unified name and brand.
Worked closely with an external vendor to manage content migration to a new corporate website and develop various brand templates for Sales use.
Implemented new logos, color schemes, and overall look and feel across all brand and marketing assets.
Continued to manage and maintain all corporate brand and marketing assets across five product lines.
Developed and implemented corporate social media strategy to build follower base and social presence.
Managed and maintained corporate website to ensure site was up-to-date, accurate and functional for both Marketing and Sales use.
February 2019
- Present
Dulles, Virginia, United States
Stokefire Branding & Advertising
Art Director & Graphic Designer
Creative development of branding and identity design, including, logo design, stationery development, and identity use guides. Creation and editing of marketing materials for client and internal use including, advertising campaigns, brochures, proposal pieces and website design. Additional responsibilities include, concept development, storyboarding, and print production
October 2009
- December 2011
Alexandria, Virginia, United States
Professional Group Plans
Part-Time
Experience working in Sales Department, Marketing Department, Commissions Department and Clerical Department. This is a company handles mainly Group Health Insurance and has smaller departments for Life Insurance and Dental Insurance as well as Shipping and Energy sales. Working at Professional Group Plans allowed me to develop various skills and adaptations to multiple working environments. Please see my full resume for a list of details.
June 2004
- August 2009
Hauppauge, New York, United States
Education
HOW Design University
Course: Creative Strategy and the Business of Design
Course: Introduction to UX Design
Course: Introduction to UX Design
2013
- 2014
United States
Awards
Skills
Adobe CS5,
Brand Development,
Brand Management,
Brand Strategy,
Brochure Layout,
Concept Development,
Digital Advertisement,
Digital Design,
Logo Design,
Marketing Campaigns,
Marketing Strategy,
Microsoft Office,
Print Production,
Publication Design,
Typography,