MedAvant Healthcare Solutions
Creative Director and part of a corporate marketing team for a former, publicly traded healthcare technology business. As Creative Director I oversaw all creative aspects of brand awareness and design, corporate print collateral, web communications and interactive multimedia communication solutions.
* Oversaw design and production aspects of all corporate print and marketing collateral:
corporate slicks, online/offline documentation, annual reports, trade show designs, direct mail and web marketing campaigns, etc.
* Trade show booth design and multimedia presentations
* Interactive multimedia product demonstrations, company surveys, product CD-ROM presentations
*Corporate intranet design
*Corporate website design and development
* Lead a design initiative to re-branded the company with the new name MedAvant. My brand concept and direction was chosen over a list of ideas and identities offered by a contracted branding firm in San Francisco.
* In addition I also successfully branded a subsidiary of the company and created other additional brand identities.
* Design of the new MedAvant corporate identity
* Completed re-design of all print collateral, corporate websites, and all other marketing and corporate collateral with the new brand identity and style guide.
* Implemented a website Content Management Solution into the new website.
* Redefined and re-focused objectives and processes for creating and implementing multimedia tutorials for our products and solutions.
* Designed corporate communication newsletters through Constant Contact email marketing client.
* Implemented a sales online ordering site for all print collateral utilizing a third party web tool.