Sound Mind Investing is a financial investment newsletter and web membership with around 8,000 subscribers. I am responsible for the digital and creative direction of the entire company. This encompasses branding, web design, graphic design, web development, SEO and marketing. In my time here I have led a team of multiple developers and a marketing agency to accomplish various goals that both enhance our customer experience, increase sales and create automated solutions.


Responsibilities & Accomplishments:
Designed and led development of a complete website overhaul focusing on a strategic and intelligent marketing strategy.
Designed UI / UX for our Portfolio Tracker SAAS application.
Set up and monitoring of SEO and all other site related metrics using Google Analytics and Webmaster Tools.

For 15 years I have been developing nationally recognized websites and other marketing and corporate online solutions. Running my own business while in the midst of working within a full-time position provides opportunities to hone my skills and explore new ideas and technologies.

Responsibilities & Accomplishments:
Performed web, creative and marketing tasks for multiple Fortune 500 companies along with other smaller businesses.
Led cross-functional teams on multiple projects, bringing all areas of expertise and stakeholders to the table to plan, manage and build creative solutions for various problems.
Overseeing the every day execution of a small web consulting business. Developing relationships with strategic partners. Envisioning, communicating and managing solutions from concept to launch.

High Profile Clients:
Capario Healthcare Solutions
DIMON Incorporated
Word Label Group/Warner Brothers Records

32 Leap was a small mobile app company a friend and I started. The main objective was to build some entertainment apps related to our hobbies as musicians in order to learn more about the mobile app industry. We designed and developed 3 mobile apps that were active in the Apple app store and on Android. Our apps had over 150,000 downloads and over 1,000,000 sessions.


Responsibilities & Accomplishments:
Oversaw the every day execution of a mobile applications business.
Conceptualized and led multi-faceted teams to design and develop multiple Mobile iPhone and iPad applications.
Two apps were featured by Apple.
Developed a keen understanding of Mobile technology processes and standards as well as successful tactics for launching, marketing and positioning mobile applications.
Forged high level partnerships with large corporations including Jeff Gordon Inc., KORG Inc. and Blackstar Amplification Ltd.

Southeast is a multi-site mega church with over 30,000 members and 4 multi-site locations. I oversaw all web communication and design projects and was responsible for both developing and supporting multiple church web sites and various web initiatives.

Responsibilities & Accomplishments:
Managed both in house and third party development teams and liaison between developers, designers, and ministry staff.
Conceptualized, sold, prototyped, designed and executed a multi-faceted three year web restructure and re-build project with a budget of over $100k. Saw an increase in web traffic of 60%.
Oversaw the integration of the the new website into an ASP.NET church management solution.
Developed and integrated a consistent CSS based style guide to promote consistency and brand awareness within each multi-site web instance.
Managed and worked together with a front-end developer to code over 1000 lines of CSS code for the new website.
Conceptualized and led a team to develop the first mobile app for the church built on the existing website CMS.
Integrated online solutions to help standardize and bring processes to promote productivity within the communications team.

Manager of all interactive and web accounts. Responsible for evaluating a client’s web presence and conceptualizing new way’s the web and information technology could improve business and marketing strategies. High Profile clients include GE Digital Camera Division and Kentucky Tourism.


Responsibilities:
Web Conceptualization, Design Advertising, Marketing Strategy and Project Management

Creative Director and part of a corporate marketing team for a public healthcare technology corporation. Managed and directed all creative aspects including branding, corporate style guide, design of all corporate print collateral, web communications and interactive multimedia sales presentations. 


Responsibilities & Accomplishments:
Oversaw design and production of all corporate communication marketing collateral including, corporate newsletters, trade show displays, sales print collateral, interactive multimedia product demonstrations, company surveys, product CD-ROM presentations, corporate intranet design, corporate website design and development.
Led a design initiative to re-branded the company with the new name MedAvant winning out over a list of brand ideas and identities presented by a third-party branding firm in San Francisco CA.
Design of the new MedAvant corporate logo and tag line.
Successfully branded a subsidiary of the company along with other additional identities.
Created and oversaw adherence of a style guide for the new corporate brand.
Re-design of all marketing and corporate print and digital collateral.
Implemented, managed and oversaw a new Website Content Management Solution.
Redefined and re-focused objectives and processes for creating and implementing multimedia tutorials for product.