Sharing a studio in central Edinburgh with two other illustrators, I created artwork for books, magazines, newspapers, brochures, calendars, posters, packaging and t-shirts. My client list included the Bank of Scotland, Standard Life, News International, NWS Bank, Gleneagles’ Hotel, Arran Provisions, The Scotsman, The Big Issue and CA Magazine.
As a recent graduate I learned how to listen to clients and understand their business needs. Working to a given brief within tight deadlines, I developed the ability to communicate ideas, sensations, facts, feelings and emotions in a style that reached a target audience.
I learned how to search for inspiration; how to brainstorm for ideas and express them with originality and confidence for discussion and approval; how to refine ideas through consultation; and how to introduce new ideas when appropriate.
Using traditional media - pencils, markers and paint - I continued to develop my practical skills of descriptive drawing, painting, mark-making and composition.
As a freelance I learned the basics of running a small business: negotiating fees and deadlines; preparing invoices and tax returns; seeking new sources of work; building a strong portfolio and approaching potential clients.