i am joel hackney, my friends call me flash. i’m the oldest of three boys, the product of the better halves of an entrepreneurial businessman and a traditional fine artist. always enjoy talking, but was taught to know when and when not too. at the age of 6 i started my first grocery store in a cul de sac 20 minutes out of columbus, indiana. the lack of traffic led my mind to curiously try to invent new ways of marketing myself. and as i colored with my chalk, arrows and signs in the roads leading to my neighborhood…

...i began shading the direction of the rest of my life. Read Less

companies and individuals come to me because they need answers to three questions: what should we do? why should we do it? and how do we, best, do it? i provide the answers to those questions through: ethnographic user research, brand and design strategy, trends and innovation processes including: graphic design, web design and development, audio/video production, interactive media, information architecture and complex data structures. but of course, all this, much easier said than acted . . . i am fueled by a passion to learn and have an absolute commitment to the cause of creating better media: design is about making things better. better for people. better for business. better for the world. Read Less