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About...
i am joel hackney, my friends call me flash. i’m the oldest of three boys, the product of the better halves of an entrepreneurial businessman and a traditional fine artist. always enjoy talking, but was taught to know when and when not too. at the age of 6 i started my first grocery store in a cul de sac 20 minutes out of columbus, indiana. the lack of traffic led my mind to curiously try to invent new ways of marketing myself. and as i colored with my chalk, arrows and signs in the roads leading to my neighborhood…

...i began shading the direction of the rest of my life.
What I Do...
companies and individuals come to me because they need answers to three questions: what should we do? why should we do it? and how do we, best, do it? i provide the answers to those questions through: ethnographic user research, brand and design strategy, trends and innovation processes including: graphic design, web design and development, audio/video production, interactive media, information architecture and complex data structures. but of course, all this, much easier said than acted . . . i am fueled by a passion to learn and have an absolute commitment to the cause of creating better media: design is about making things better. better for people. better for business. better for the world.
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