John Hendricks launched Discovery Channel in 1985 with a mission to satisfy curiosity and make a difference in people's lives by providing the highest quality nonfiction content, services and products that entertain, engage and enlighten; and he selected the globe to represent Discovery's brand as a symbol of the company's commitment to protecting and celebrating planet Earth.

In keeping with this mission, Discovery Communications is committed to being a thoughtful and responsible corporate citizen, supporting the extension of science, environmental and other educational programs in the U.S. and abroad, and promoting the value of nonfiction content and documentary filmmaking across all genres.