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Created: 03/23/08
Last Edited: 03/23/08
Views: 60
Appreciations: 1
Comments: 1
Project Info
Owners
Credits
Calvary Church
Tags
From: Jason Loftis's Portfolio
Project: Identity/Branding Update for a Church
Client: Calvary Church - Santa Ana, California
Client: Calvary Church - Santa Ana, California
In 2004, I was a Pastor on staff with Calvary Church of Santa Ana, California. I decided to experiment with alternative ways to convey the church's logo. The logo was conceived around the acronym W.I.S.E., standing for Worship, Instruction, Service, and Evangelism.
Original Logo
designed in the late 1990's (not by me)
Update #1
my first attempt to give new life to the logo
my first attempt to give new life to the logo
At first, I merely attempted to redraw the WISE icons so they were clearer, and I removed the yellow and purple color combination. This version was used for a period of time. I don't think people noticed. It was not a drastic departure. It was meant to be a simple update to what was well established and accepted.
Below, you can see my attempt to re-illustrate the WISE icons in a dramatically different way. In the end, I tried to draw them as though cast out of glass. These icons are used sparingly on the church's website, but were never incorporated into the "official" logo.
Below, you can see my attempt to re-illustrate the WISE icons in a dramatically different way. In the end, I tried to draw them as though cast out of glass. These icons are used sparingly on the church's website, but were never incorporated into the "official" logo.
